Unleash Your Potential: Is a Small Business Coach Worth It?

Running a small business can be an exhilarating journey filled with dreams of success, financial independence, and the satisfaction of seeing your vision come to life. 

However, this path has its challenges. Many small business owners struggle to navigate the complexities of entrepreneurship, often feeling overwhelmed, frustrated, and, at times, on the brink of giving up. 

This is where the question arises: Is a small business coach worth it? 

In this blog post, we'll explore the immense value that business coaches can bring to your entrepreneurial journey and how they can inspire you to reach new heights.

The Small Business Struggle’s

To truly appreciate the worth of a business coach, let's first acknowledge the everyday struggles that many small business owners face:

1. Lack of Clarity: It's not uncommon for entrepreneurs to have a great product or service but struggle to define their long-term vision, mission, and goals. Without a clear direction, it's easy to become lost in the market's noise.

2. Limited Resources: Small businesses often operate on tight budgets. Finding the right balance between investments and cost-cutting can be challenging, especially when trying to grow.

3. Overwhelming Responsibilities: As a small business owner, you wear many hats – from CEO to janitor. The sheer volume of responsibilities can lead to burnout and a loss of focus on core business activities.

4. Isolation: Entrepreneurship can be a lonely journey. Small business owners often lack a support network and someone to bounce ideas off of, leading to feelings of isolation.

5. Stagnation: Some businesses plateau after initial growth, unable to break through to the next level. Often, the business owner is the one to blame as they are the bottleneck keeping the business from moving forward.

The Role of a Business Coach

Now, let's dive into how a business coach can be your guiding light through these challenges and why they are worth every penny:

1. Clarity and Vision: A skilled business coach will help you define your vision and long-term goals. They ask the tough questions that encourage you to think critically about your business's purpose and direction. With a clear vision, you'll have a roadmap to follow, making every decision more purposeful.

2. Resource Optimization: Business coaches can assist you in making wise financial decisions. They'll help you identify where to invest and where to cut costs, ensuring that your resources are used efficiently to drive growth.

3. Accountability: One of the most valuable aspects of a business coach is accountability. Knowing that someone is tracking your progress and holding you to your commitments can be a powerful motivator. It prevents procrastination and encourages consistent action towards your goals.

4. Mentorship and Guidance: A business coach is a mentor who has "been there, done that." They provide valuable insights based on their own experiences and can help you avoid common pitfalls. Their guidance can save you time, money, and headaches.

5. Networking and Support: Many business coaches have extensive networks of professionals in various industries. They can connect you with experts and potential collaborators, expanding your support system and opening doors to new opportunities.

6. Continuous Learning: Business coaches are committed to your growth. They'll encourage you to invest in your own education, providing resources and suggesting courses or workshops to develop your skills and help you improve your time management.

Inspiration Through Business Success Stories

To inspire you further, let's explore a couple of success stories from small business owners who invested in business coaching:

Sarah's Story: Sarah had a passion for baking and decided to turn it into a business. However, after a year of struggling to make ends meet, she was on the verge of closing shop. She hired a business coach who helped her refine her product offerings, improve her marketing strategy, and manage her finances more effectively. Within two years, Sarah's bakery was thriving, and she had expanded to multiple locations.

John's Story: John ran a small IT consulting firm but found it challenging to scale beyond a certain point. His business coach introduced him to new technologies and helped him build a team of skilled professionals. With the coach's guidance, John's company secured lucrative contracts with major corporations, and he experienced exponential growth.

In the world of small business, the question of whether business coaches are worth it can be answered with a resounding "yes." They provide invaluable guidance, support, and inspiration to help you overcome challenges and achieve your entrepreneurial dreams.

Remember, every successful entrepreneur has faced obstacles along the way. It's not a sign of weakness to seek assistance; it's a testament to your commitment to succeed. 

So, if you're a small business owner struggling to find your way, consider investing in a business coach. Their wisdom and experience can be the catalyst for transformative growth and prosperity. Embrace the journey, and let a business coach light the path to your success.

Let's delve deeper into the benefits of business coaching and explore additional reasons why it may be worth your investment.

Goal Setting and Achievement: 

Business coaches excel at helping you set realistic and achievable goals. They break down your long-term vision into smaller, actionable steps. This approach not only makes your objectives more manageable but also allows for regular check-ins to assess progress. 

You'll gain confidence and motivation to keep pushing forward as you consistently achieve these milestones.

Personal Growth:

Running a business is not just about managing finances and operations; it's also about personal growth. A business coach helps you develop critical leadership, communication, and decision-making skills. Through constructive feedback and tailored exercises, they empower you to become a better version of yourself professionally and personally.

Resilience and Adaptability:

The business landscape constantly evolves, and unforeseen challenges can arise at any moment. A business coach helps you build resilience and adaptability. They teach you to embrace change, learn from failures, and bounce back stronger. This skill is invaluable in a world where adaptability is critical to survival.

Work-Life Integration:

Many small business owners need help with maintaining a healthy work-life balance. The relentless pursuit of success can lead to burnout and strained relationships. A business coach helps you prioritize your well-being and create a sustainable schedule. Integrating your work and personal life improves overall happiness and productivity.

Confidence Boost:

Entrepreneurship often requires making bold decisions and taking calculated risks. Doubt and fear can hinder your progress. A business coach serves as your cheerleader, encouraging and boosting your self-confidence. With their support, you'll feel more self-assured in your decision-making, which can profoundly impact your business's success.

Customized Strategies:

Unlike generic business advice, a business coach tailors their strategies to your unique situation. They consider your industry, market conditions, competition, and specific challenges. This personalized approach ensures that your solutions are precisely suited to your business, increasing their effectiveness.

Long-Term Perspective:

Small business owners often get caught up in day-to-day operations and must catch up on their long-term goals. A business coach helps you maintain a strategic perspective. They remind you of your vision and ensure that your action aligns with your ultimate objectives, preventing you from getting lost in the weeds.

Financial Growth:

Investing in a business coach may seem like an expense, but it's more accurately an investment in your business's financial growth. Their guidance and strategies can lead to increased revenue, higher profit margins, and improved financial stability. The return on investment can be substantial.

Legacy Building:

Beyond financial success, many entrepreneurs desire to leave a lasting legacy. A business coach can help you shape your business in a way that benefits you, your community, and future generations. This sense of purpose can be profoundly fulfilling and inspiring.

In conclusion, whether business coaches are worth it isn't just about the cost; it's about the value they bring to your life and business. They are mentors, motivators, and strategists rolled into one. They provide you with the tools and mindset necessary to overcome obstacles and reach your full potential.

Remember that every successful business leader, from Steve Jobs to Oprah Winfrey, has had mentors and coaches who played pivotal roles in their success. 

So, if you're a small business owner struggling to find your way, consider the transformational power of a business coach.

Their influence can elevate you from surviving to thriving, from dreaming to achieving, and from struggling to soaring. 

Embrace the opportunity, and let a business coach guide you to extraordinary success. Your journey is just beginning, and the possibilities are endless with the right coach by your side.

So take that leap of faith and embark on a transformative journey with a small business coach – you won't regret it. Your business's success is just a coaching session away!

Wondering how to find a business coach right for you? Click Here.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

Why Partnerships Fail And How A Small Business Coach Can Lead The Way To Success

Business partnerships have emerged as a promising avenue for growth, innovation, and shared achievements in the intricate landscape of business success. However, the stark reality is that not all small business partnerships flourish; many crumble due to various challenges. To navigate the complexity of why partnerships fail, dissecting the key factors contributing to their downfall is essential. 

In this exploration, we will deep dive into the core reasons why partnerships fail, shedding light on each facet while offering insights into cultivating partnerships that stand the test of time. Additionally, we'll explore how the guidance of a small business coach can provide invaluable assistance in mitigating these pitfalls.

If you want to quickly decide if a business partner is a missing piece to your success puzzle, learn more about our affordable online course, “Are Two Heads Better Than One? Unlock The Key To Deciding If A Business Partnership Is A Missing Piece For Your Business Success.”

1 - Misaligned Goals and Visions: The Crucial Foundation

Partnerships often commence with high hopes and ambitious visions. However, the absence of aligned goals can unravel even the most promising alliances. For instance, consider a scenario where a tech startup partners with an established corporation. Conflicts can arise due to incongruent trajectories if the startup envisions rapid innovation while the corporation prioritizes stability. Such discord in direction fosters resentment and sows the seeds of failure as conflicting expectations chip away at the partnership's foundation.

A skilled small business coach can help bridge this gap by facilitating goal-setting sessions that align with the partners' visions. They can mediate discussions and guide the partners in identifying common objectives, ensuring a solid foundation for collaboration.

2 - Lack of Clear Communication: The Silent Eroder

Effective communication serves as the bedrock of any successful partnership. When communication falters, misunderstandings and missed opportunities arise. Partners who assume rather than converse are at risk of nurturing silent resentments. Picture this: one partner believes the other will handle a critical marketing campaign, leading to a missed deadline and loss of opportunities.

A small business coach can conduct workshops on effective communication strategies, teaching partners to express their ideas clearly and actively listen to each other. Business partners can refine their communication skills through role-playing exercises and real-world examples, enhancing the overall partnership dynamic.

3 - Unequal Contributions and Efforts: The Imbalance Dilemma

Partnerships thrive on mutual effort and balanced contributions. However, the scales tip precariously when one business partner shoulders a disproportionate load regarding resources, responsibilities, or dedication. This imbalance breeds mistrust and undermines the very essence of collaboration. Imagine a scenario where one partner contributes most of the financial investment but expects the other partner to handle most of the workload.

A small business coach can assist in negotiating fair terms, ensuring that contributions are proportional and clearly defined. Their expertise in business dynamics can guide business partners in determining a balance that reflects their respective strengths and capabilities.

4 - Incompatible Cultures and Values: A Fractured Alliance

Divergent cultures and conflicting values can act as poison to business partnerships. Consider a situation where one business partner values transparency while the other prioritizes confidentiality. This incongruence extends to decision-making styles, communication approaches, and strategic approaches. The resulting friction can derail even the most well-intentioned collaborations.

A small business coach can facilitate workshops exploring business partner organizations' cultural values. The coach empowers business partners to navigate potential cultural clashes more effectively by identifying common ground and creating strategies to manage differences.

5 - Failure to Adapt and Evolve: The Stagnation Pitfall

In the dynamic business landscape, business partnerships must evolve to remain relevant. Failure to adapt to shifting market dynamics, technological advancements, or changing customer preferences leads to stagnation. Embracing change and staying nimble is critical for partnership longevity.

A small business coach with industry insights can guide business partners in identifying emerging trends and adapting their strategies accordingly. They provide an external perspective that aids in recognizing areas where adjustments are necessary for sustained success.

6 - Financial Disputes and Mismanagement: The Monetary Quagmire

Monetary disputes can swiftly unravel business partnerships. Disagreements over financial contributions, profit distribution, and investment decisions sow discord. Partners must create clear financial agreements, maintain transparency, and foster a shared fiscal vision to ensure the partnership's resilience.

A small business coach experienced in financial management can help business partners develop comprehensive financial plans that outline contributions, profit sharing, and investment strategies. Setting these parameters upfront significantly reduces the likelihood of financial disputes.

7 - Lack of Defined Roles and Responsibilities: The Ambiguity Abyss

The ambiguity surrounding roles and responsibilities leads to chaos within business partnerships. Partners grappling with undefined roles are prone to confusion and blame-shifting. Clear delineation of tasks, obligations, and decision-making authority is vital for a harmonious collaborative rhythm.

A small business coach can facilitate role-definition sessions, where partners outline their strengths and preferences. By matching these to specific roles, business partners enter the partnership with a clear understanding of their responsibilities and how they contribute to the overall success.

8 - Changing Market Conditions: The Unpredictability Factor

Business partnerships unprepared for external disruptions are vulnerable. Economic downturns, regulatory shifts, or sudden market changes can undermine even the most promising collaborations. Partners must remain adaptable, ready to pivot in response to unforeseen challenges.

Armed with industry expertise, a small business coach can guide business partners in scenario planning and risk mitigation. By anticipating potential challenges, partners can develop contingency plans that allow them to navigate unexpected shifts in the market.

9 - Ego and Power Struggles: The Collaboration Killer

Ego-driven power struggles can dismantle business partnerships. When personal agendas overshadow shared goals, conflicts ensue. Successful partnerships require prioritizing collective objectives and minimizing personal ego.

A small business coach can facilitate conflict resolution workshops, equipping partners with tools to address ego-driven disputes constructively. By fostering a culture of open dialogue and mutual respect, the coach helps partners overcome personal barriers to collaboration.

Conclusion

A roadmap to small business partnership success emerges as we unveil the intricate landscape of why partnerships fail. Navigating through misaligned goals, communication breakdowns, and other pitfalls allows us to build enduring and thriving partnerships. Learning from failures gives us the tools to construct robust collaborations rooted in effective communication, mutual understanding, and equilibrium.

Are you ready to unravel the secrets of successful business partnerships and sidestep the pitfalls of failure with the guidance of a seasoned small business coach? 

Immerse yourself in our comprehensive online course, a treasure trove of insights into the intricacies of why partnerships fail. 

Gain the knowledge and strategies necessary to foster enduring, fruitful alliances. 

Embark on this transformative journey now and seize the opportunity to cultivate partnerships that weather challenges and emerge stronger. 

With the support of a small business coach, you'll be well-equipped to navigate the business partnership landscape with confidence and expertise.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

Unlocking Success: How Small Business Coaching Can Help Your Small Business Thrive

Running a small business can be both exciting and challenging. Small business owners often need help managing finances and marketing to handle personnel and strategic planning. Many entrepreneurs may need help to take critical steps toward growth due to the fear of the unknown. However, this is where small business coaching steps in, acting as a valuable guide, mentor, and problem solver. 

In this blog, we will explore how coaching for small businesses can help entrepreneurs tackle their toughest challenges and how the coaching process breaks down the fear of the unknown.

1 - Identifying Pain Points and Setting Goals

The first step in small business coaching is identifying pain points and setting clear goals. Every business faces unique challenges, and a small business coach works closely with entrepreneurs to assess their businesses and understand their specific pain points. Whether it's struggling with marketing, facing financial difficulties, or encountering operational inefficiencies, a business coach helps pinpoint these issues and prioritize them. With a clear understanding of the business owner's aspirations, the coach helps set realistic and achievable goals, creating a roadmap for success.

2 - Crafting Effective Business Strategies

Once the pain points are identified, the small business coach collaborates with the small business owner to develop effective business strategies. Drawing on their expertise and experience, the coach offers insights and proven methods to address specific challenges. For example, if the business is facing tough competition in its niche, a business coach might suggest innovative marketing techniques to stand out from the crowd. Additionally, the coach may help refine the business model to adapt to changing market dynamics or explore new untapped markets to expand the business's reach.

3 - Financial Management and Planning

Financial management is a critical aspect of running any small business. Many small business owners struggle with budgeting, cash flow management, and understanding financial statements. A small business coach guides you in developing a comprehensive financial plan that aligns with the business's objectives. They help create budgets, manage cash flow effectively, and interpret financial statements to make informed decisions. This financial empowerment allows the business owner to face financial challenges with confidence, reducing the fear of the unknown.

4 - Marketing and Branding

Effective marketing and branding are essential for success in today's competitive business landscape. A small business coach can assist in creating a compelling brand identity that resonates with the target audience. They help design and implement marketing campaigns tailored to the business's unique selling points, ensuring that the message reaches the right customers through various channels. Moreover, the coach may explore digital marketing strategies to capitalize on the online market presence, opening up new growth opportunities.

5 - Improving Decision-Making and Problem-Solving Skills

The ability to make critical decisions and solve problems is at the heart of successful entrepreneurship. However, it's not uncommon for small business owners to feel overwhelmed by the weight of such decisions, especially when outcomes are uncertain. A small business coach acts as a mentor, guiding the owner through decision-making. They assist in assessing risks, analyzing alternatives, and evaluating potential outcomes, leading to more informed choices. This enhanced decision-making capacity empowers the small business owners to tackle challenges with a clearer perspective, reducing fear and hesitancy.

6 - Enhancing Leadership and Management Skills

Effective leadership and management are crucial for creating a cohesive and productive team. Small business coaches focus on honing leadership skills, encouraging a positive work culture, and resolving employee conflicts. They help small business owners understand different management styles and identify the best approach with the business's values and objectives. Improved leadership skills translate to a more engaged and motivated workforce, increasing productivity and overall success.

7 - Accountability and Motivation

Owning a business can sometimes feel isolating, and staying motivated can be challenging, especially during difficult times. Small business coaches play a pivotal role as accountability partners. They regularly check in with the entrepreneur, monitor progress toward set goals, and provide constructive feedback. This accountability helps keep the business owner on track and motivated to stay focused on achieving their objectives, regardless of the uncertainties they may encounter.

8 - Building Confidence and Overcoming Fear

The fear of the unknown can be a significant barrier for small business owners when taking risks and exploring new opportunities. Through personalized coaching, the small business owner gains confidence in their abilities and the value they bring to their business. Coaches work on bolstering the entrepreneur's self-belief and instilling a growth mindset. By developing this newfound confidence, entrepreneurs can navigate uncertainty with resilience and adaptability.

Conclusion

Small business coaching is a transformative process that empowers entrepreneurs to conquer their most demanding challenges. By providing expert guidance, business acumen, and emotional support, small business coaches become invaluable assets to any business owner. 

Moreover, the coaching process breaks down the fear of the unknown, allowing small business owners to navigate their business journey confidently and determinedly. Embracing the assistance of a small business coach can be the key to unlocking success and taking your business to new heights.

In conclusion, small business coaching offers numerous benefits that can significantly impact the success and growth of a business. From identifying pain points and setting clear goals to crafting effective strategies and enhancing leadership skills, the support and guidance of a small business coach can be a game-changer. The fear of the unknown often holds small business owners back, but they can gain the confidence to tackle challenges and embrace opportunities through personalized coaching.

Small business coaching is not limited to any specific region; it's a resource that can benefit entrepreneurs in various locations and industries. Whether you're running a startup, managing a family business, or scaling an established company, seeking the assistance of a business coach can lead to remarkable improvements.

As an entrepreneur, investing in small business coaching is an investment in yourself and the future of your business. It's an opportunity to gain fresh perspectives, learn new strategies, and navigate the complexities of business ownership with support and guidance. By breaking down the fear of the unknown and empowering you with the tools to overcome challenges, a small business coach can help you unlock the full potential of your business and achieve lasting success. 

So take that leap of faith and embark on a transformative journey with a small business coach – you won't regret it. Your business's success is just a coaching session away!

Wondering how to find a business coach right for you? Click Here.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

How To Build A Small Business That Works Without You: The Steps You Need To Know

Starting a small business is an exciting adventure for many entrepreneurs. However, the ultimate goal is not just to create a business but to build one that can operate efficiently and grow sustainably without relying solely on the owner's constant presence. 

This blog post will delve into critical strategies to help small business owners develop a thriving enterprise that can flourish even when not physically present, freeing up time for other pursuits. 

You can turn your small business into a self-sufficient and prosperous venture through effective planning, business coaching, and embracing the entrepreneurial spirit.

1 - Lay a Solid Foundation:

Building a successful business starts with a strong foundation. Define your purpose, vision, mission, and goals clearly. Understand your target audience, identify your unique selling proposition, and assess the market demand for your product or service. Conduct thorough market research to gain insights into your competitors and industry trends. These fundamental steps will help you chart a strategic course for your small business.

2 - Cultivate a Productive Team:

It would be best to cultivate a capable and motivated team to create a business that doesn't rely solely on your presence. Surround yourself with talented individuals who share your passion and vision. Hiring the right people, fostering a positive work environment, and providing opportunities for professional growth will empower your team to take ownership and make decisions in your absence.

3 - Delegate Effectively:

Learning to delegate is vital for small business owners who want to grow their ventures. Identify your strengths and delegate tasks that align better with your team's skillsets. Trust your employees to handle responsibilities and give them the authority to make decisions. Effective delegation relieves your workload and fosters a sense of responsibility and commitment within your team.

4 - Invest in Small Business Coaching:

Embracing business coaching can be a game-changer for small business owners. A small business coach provides invaluable insights, guidance, and an objective perspective on your operations. They can help you identify growth opportunities, overcome challenges, and develop strategies for long-term success. Working with a small business coach can save time and resources, accelerating your business's growth trajectory. If you are wondering the investment of business coaching and how it works, click here.

5 - Leverage Technology:

Technology is pivotal in streamlining operations and maximizing efficiency in the digital age. Invest in tools and software that automate repetitive tasks, track key metrics, manage customer relationships, and optimize business processes. Embrace e-commerce platforms and digital marketing to expand your reach and engage with a broader audience.

6 - Focus on Customer Experience:

A satisfied customer is likelier to become loyal and recommend your business to others. Prioritize delivering exceptional customer experiences by actively seeking feedback and implementing improvements based on customer suggestions. Happy customers drive repeat business and become brand advocates, helping your business grow through word-of-mouth.

7 - Create Systems and Standard Operating Procedures (SOPs):

Efficiency and consistency are essential for a business to run smoothly without constant oversight. Develop clear and comprehensive standard operating procedures (SOPs) for critical aspects of your business. SOPs ensure that tasks are performed consistently and facilitate the training of new employees. These systems help maintain quality and reduce the potential for errors or misunderstandings.

8 - Foster Innovation and Adaptability:

Embrace an entrepreneurial mindset that encourages innovation and adaptability. Stay open to new ideas and be willing to evolve with changing market conditions. Monitor industry trends and emerging technologies to remain competitive. Encourage your team to contribute innovative solutions and create an environment where experimentation is encouraged.

9 - Financial Management:

Sound financial management is crucial for the long-term sustainability of any business. Keep a close eye on cash flow, track expenses, and create a budget to ensure your business remains financially healthy. Regularly analyze financial statements and make data-driven decisions to optimize profitability and allocate resources effectively. Consider seeking the advice of a financial advisor or accountant to gain valuable insights into your financial position and potential areas for improvement.

10 - Marketing and Branding:

Effective marketing and branding are essential for attracting and retaining customers. Develop a well-defined marketing strategy that encompasses both online and offline channels. Utilize social media platforms, email marketing, content marketing, and search engine optimization (SEO) to reach your target audience. Build a strong brand identity communicating your business's values, mission, and unique offerings. A strong brand presence can help differentiate your business in a competitive market.

11 - Continuous Learning and Professional Development:

As a small business owner, staying updated with industry trends, best practices, and innovations is crucial. Engage in continuous learning and encourage your team to do the same. Attend workshops, webinars, and industry conferences to expand your knowledge and skill set. Encourage employees to participate in training programs and invest in their professional development. Embracing a culture of learning fosters a dynamic and adaptable business environment. Learn To Earn. We have a few book suggestions for small business owners here.

12 - Scalability and Growth Planning:

Plan for the future and focus on scalability. Consider how your business can expand without compromising on quality. Assess whether your current processes and systems can handle increased demand and identify improvement areas to accommodate growth. Develop a clear growth plan with milestones and strategies to achieve your business's expansion goals. Stay flexible and be prepared to adjust your plan as the market and your business evolve.

13 - Risk Management and Contingency Planning:

Every business faces potential risks and challenges. It's essential to proactively identify and manage these risks to protect your business and its assets. Create a risk management plan that outlines potential threats and mitigation strategies. This plan should also include a contingency plan to deal with unexpected events, such as natural disasters, economic downturns, or changes in the market. A solid risk management and contingency plan can help minimize disruptions and protect your business's continuity.

Conclusion

Building a small business that thrives without constant oversight is a realizable goal with the right approach and mindset. You can create a self-sufficient and successful enterprise by establishing a solid foundation, nurturing a productive team, leveraging technology, and focusing on customer experience. Remember to invest in business coaching and develop effective systems and SOPs to ensure consistent operations. With dedication and an entrepreneurial spirit, you can grow your small business into a flourishing venture that allows you the freedom to pursue other passions while still reaping the rewards of your hard work.

It's important to remember that building a thriving business is an ongoing journey that requires dedication, adaptability, and continuous improvement.

It's important to note that while a business coach can provide valuable guidance and support, the ultimate responsibility for implementing strategies and achieving small business success rests with the small business owner. The coaching relationship should be built on mutual trust, open communication, and a commitment to collaboration to ensure the best possible outcomes for the business.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

The Ultimate List of The Top 20 Business Books for Small Business Owners

For small business owners, continuous learning and personal development are crucial for staying ahead in today's competitive market. Reading insightful business books provides valuable knowledge and guidance and offers inspiration and fresh perspectives. In this blog post, my team and I present the top 20 business books that we feel are essential for small business owners. From leadership and management to marketing and growth strategies, these books cover a wide range of topics to help you succeed. As a bonus, we will also highlight "Do Not: Start or Run a Business My Way," a book I wrote as your small business specialist, Michael Morrison, which provides unique insights and unconventional advice for entrepreneurs. 

Let's dive in!

1. "The Lean Startup" by Eric Ries: This groundbreaking book introduces the lean startup methodology, emphasizing the importance of continuous innovation, customer feedback, and iteration. It provides valuable insights on how to build a successful business while minimizing waste and maximizing efficiency.

2. "Good to Great" by Jim Collins: Jim Collins explores the key differentiators between good companies and truly great ones. The book presents valuable lessons on leadership, sustainable growth, and the importance of building a strong organizational culture.

3. "The E-Myth Revisited" by Michael E. Gerber: In this classic, Gerber explains the entrepreneurial myth and offers guidance on how small business owners can avoid common pitfalls. It emphasizes the importance of working on the business for long-term success rather than in the business. This book is one of our all-time favorites that my team and I often read from cover to cover.

4. "Think and Grow Rich" by Napoleon Hill: An all-time classic. This book explores the mindset and principles necessary for achieving financial success. It offers timeless wisdom on goal setting, perseverance, and the power of positive thinking. This is a book that continues to stand the test of time.

5. "The 7 Habits of Highly Effective People" by Stephen R. Covey: Covey's book presents a holistic approach to personal and professional effectiveness. It outlines seven habits that can transform individuals into highly successful and fulfilled business owners.

6. "Crushing It!" by Gary Vaynerchuk: In this book, Vaynerchuk provides valuable advice on leveraging social media platforms to build a personal brand and grow a business. It's a must-read for small business owners looking to harness the power of social media marketing.

7. "The Innovator's Dilemma" by Clayton M. Christensen: Christensen examines disruptive innovation and explains how established companies can navigate the challenges of disruptive technologies. The book provides insights into staying competitive and fostering business growth in a rapidly changing market. Innovation is critical for success!

8. "Start with Why" by Simon Sinek: Sinek's book explores the power of purpose and why it is crucial for business success. By identifying and communicating the "why" behind your business, you can inspire loyalty and differentiate yourself from the competition.

9. "Purple Cow" by Seth Godin: In this book, Godin emphasizes the importance of standing out in a crowded marketplace. It encourages small business owners to create remarkable products or services that are truly unique, attracting customers and driving growth. The title itself is fun and easy to read!

10. "The Four-Hour Workweek" by Timothy Ferriss: Ferriss challenges the traditional notion of work and introduces strategies for achieving more with less. The book provides practical tips on outsourcing, automation, and time management, enabling small business owners to achieve greater efficiency. This book will challenge you to think differently and not how you think.

11. "Scaling Up" by Verne Harnish: A practical guide to scaling businesses, Harnish's book covers essential strategies and frameworks for sustainable growth. It focuses on the four critical areas of business: people, strategy, execution, and cash. An abundance of nuggets is in this book.

12. "The Power of Now" by Eckhart Tolle: While not specifically a business book, Tolle's masterpiece teaches the importance of living in the present moment. By adopting a mindful approach, small business owners can enhance their decision-making, reduce stress, and improve their overall well-being.

13. "The Tipping Point" by Malcolm Gladwell explores the tipping point concept and how small changes can lead to significant impacts. The book provides insights into marketing, social trends, and the art of creating viral growth for businesses.

14. "The One Thing" by Gary Keller and Jay Papasan emphasizes the power of focus and prioritization. It guides small business owners in identifying and focusing on the most critical tasks that drive business success.

15. "Delivering Happiness" by Tony Hsieh: Hsieh, the former CEO of Zappos, shares his entrepreneurial journey and the importance of delivering exceptional customer service. The book highlights the impact of company culture and how it contributes to business growth.

16. "The Art of War" by Sun Tzu: Though a military strategy book, "The Art of War" offers valuable lessons on leadership, strategic planning, and competitive advantage. Small business owners can apply these principles to outmaneuver competitors and achieve business success.

17. "Influence: The Psychology of Persuasion" by Robert Cialdini: Cialdini delves into the principles of persuasion and how they can be applied to influence others. Understanding these psychological triggers can help small business owners improve their marketing, sales, and customer relations.

18. "Profit First" by Mike Michalowicz: Michalowicz introduces a unique approach to managing finances in small businesses. The book advocates for allocating profit first, transforming how entrepreneurs handle their cash flow, and ensuring long-term profitability.

19. "Mindset: The New Psychology of Success" by Carol S. Dweck: Dweck explores the power of mindset and how it impacts our achievements. By adopting a growth mindset, small business owners can overcome challenges, embrace learning opportunities, and achieve personal and professional growth. One of our podcast guests highly recommended this book.

20. "Do Not: Start or Run a Business My Way" by yours truly, me: This book is a memoir of things I did wrong and things I learned to do right. It offers a fresh perspective on small business ownership, challenging traditional norms and encouraging innovation, business coaching, and exponential growth.

Learn To Earn!

Reading is an invaluable tool for small business owners seeking growth, inspiration, and fresh perspectives. The top 20 business books listed above cover a wide range of topics, from leadership and marketing to personal development and strategy. Additionally, "Do Not: Start or Run a Business My Way" offers unique insights for entrepreneurs, complementing the other books in this list. Small business owners can enhance their skills, make informed decisions, and unlock new opportunities for business success and growth by investing time in reading and continuous learning.

BONUS: Every entrepreneur who has hit the million dollar mark or more in annual revenue on our podcast Small Business Pivots has mentioned they contribute much of their success to learning and investing in a small business coach or mentor.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

Finding The Right Business Coach For Your Small Business Success: Expert Tips And Outcomes To Expect

As a small business owner, it's natural to seek guidance and support to enhance the growth and success of your venture. However, the business coaching industry is saturated with individuals claiming to be experts without the necessary qualifications or experience. This abundance of unqualified small business coaches has left some entrepreneurs disillusioned and skeptical about the effectiveness of business coaching as a whole. 

In this article, we will discuss the essential steps you can take to find the right small business coach who can positively impact your business's success.

1 - Define Your Goals and Needs:

Before embarking on the search for a small business coach, clearly understanding your goals and needs is crucial. Reflect on the specific areas in which you require guidance and support. Are you struggling with marketing and sales? Do you need help with strategic planning or leadership development? Identifying your needs will help you find a coach with expertise in the areas that align with your small business challenges.

2 - Look for Relevant Experience:

One of the primary criteria for selecting a small business coach is their relevant experience. A coach with hands-on experience as a successful entrepreneur or business leader can provide invaluable insights and practical advice. Look for small business coaches with a track record of building and scaling small businesses. They will have firsthand knowledge of your challenges and can guide you through potential obstacles. Ask questions!

A few example questions are:

Have you owned a business other than your consulting practice?

What product or service did they offer?

How many have you owned?

Were they successful?

How much annual revenue did they generate?

How many employees did you lead in your biggest company?

Do you follow a specific business coaching framework?

3 - Seek Recommendations and Referrals:

Remember to consider the power of word-of-mouth recommendations when searching for a small business coach. Reach out to fellow entrepreneurs, business networks, or industry associations for referrals. Ask for specific feedback regarding the coach's expertise, approachability, and ability to adapt to unique situations. A referral from a trusted source significantly increases the likelihood of finding a reliable and competent business coach.

4 - Evaluate Coaching Style and Approach:

Every small business coach has a unique coaching style and approach. Schedule introductory calls or meetings with potential coaches to understand their methodologies. A good coach should fit your personality, communication style, and learning preferences well. Ask about their coaching process, whether it involves a structured framework or a more flexible approach. Find a coach who can adapt their strategies to your specific needs and can provide personalized guidance.

5 - Assess Communication and Rapport:

Effective communication and a strong rapport are essential for a successful coaching relationship. During your initial interactions with prospective coaches, pay attention to how they listen, respond, and engage with you. A skilled business coach should be an active listener, empathetic, and able to ask insightful questions. Their communication style should encourage open dialogue, trust, and collaboration.

6 - Request Testimonials and Case Studies:

To gain further insights into a coach's effectiveness, ask for testimonials or search their Google business page for testimonials from past clients or case studies that showcase their success stories. Genuine testimonials can provide evidence of a coach's ability to drive positive outcomes and deliver tangible results. Look for testimonials highlighting the coach's expertise in problem-solving, strategic planning, or small business growth, depending on your specific needs. Check out our testimonials here.

7 - Discuss Expectations and Boundaries:

Before committing to a business coaching relationship, have a candid discussion about expectations, boundaries, and the terms of engagement. Clearly define the frequency and duration of coaching sessions, the mode of communication, and the financial arrangements. Discuss the coach's availability and commitment to your success. This conversation will help establish a mutual understanding and ensure a productive coaching experience.

Finding the right small business coach can be a transformative experience for your small business. By following the steps outlined in this article, you can increase your chances of selecting a qualified and competent business coach who understands your unique challenges and can guide you toward success. 

Remember, a skilled business coach with relevant experience, strong communication skills, and a personalized approach can make all the difference in helping you overcome obstacles, maximize your potential, and achieve your small business goals.

What To Expect From A Small Business Coach

Small business owners can expect several valuable contributions to their entrepreneurial journey when engaging with a business coach. Here are some key expectations that small business owners should have from their business coaches:

1 - Expert Guidance and Industry Insights: 

A competent business coach brings in-depth knowledge and expertise to the table. They offer guidance on various aspects of running a small business, such as strategic planning, marketing, sales, finance, operations, and human resources. They can provide insights into industry trends, best practices, and proven strategies to help small business owners make informed decisions and navigate challenges effectively.

2 - Objective Perspective and Feedback: 

A business coach serves as an objective third party who can offer a fresh perspective on your business. They can provide:

• Honest feedback and constructive criticism.

• Highlighting blind spots.

• Identifying areas for improvement.

• Challenging your assumptions.

Their objective viewpoint helps you see your small business from a different angle, enabling you to make necessary adjustments and enhance your decision-making process.

3 - Accountability and Goal Setting: 

A business coach helps small business owners set clear goals and holds them accountable for achieving those goals. They assist in defining measurable objectives, breaking them down into actionable steps, and creating a roadmap to success. A coach can monitor your progress, provide support, and help you stay on track, ensuring that you follow through with your plans and make consistent strides toward your desired outcomes.

4 - Problem-Solving and Decision-Making Support: 

Running a small business involves facing numerous challenges and making critical decisions along the way. A business coach acts as a trusted advisor, helping you navigate complex situations and solve problems effectively. They can provide frameworks, tools, and methodologies to analyze and address challenges, enabling you to make informed decisions that align with your business objectives.

5 - Personal and Professional Development: 

Beyond the business aspect, a business coach can support your personal and professional growth as a small business owner. They can help you identify and leverage your strengths, enhance your leadership skills, and build self-confidence. They may provide guidance on time management, work-life balance, and stress management, ensuring that you are equipped with the skills and mindset necessary to thrive as an entrepreneur.

6 - Tailored Strategies and Action Plans: 

A skilled business coach recognizes that every small business is unique. They understand that a one-size-fits-all approach does not work. Therefore, they develop tailored strategies and action plans that suit your specific business needs, goals, and challenges. A coach should be flexible and adaptable, adjusting their methodologies to accommodate your individual circumstances and ensuring that the guidance provided aligns with your business's vision and values.

7 - Support in Overcoming Obstacles: 

Entrepreneurship can be a lonely journey, and overcoming obstacles can sometimes feel daunting. A small business coach acts as a supportive partner, helping you navigate through tough times, offering encouragement, and providing guidance when faced with setbacks. They can assist in developing resilience, offering solutions, and motivating you to persevere during challenging phases of your business.

It's important to note that while a business coach can provide valuable guidance and support, the ultimate responsibility for implementing strategies and achieving small business success rests with the small business owner. The coaching relationship should be built on mutual trust, open communication, and a commitment to collaboration to ensure the best possible outcomes for the business.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

Unleash Your Business's Potential: How a Small Business Coach Can Help You Achieve Success

Small business owners face numerous challenges that often delay their growth and success. One of the significant challenges is disorganization and chaos within the business operations. Small business owners who struggle with managing their businesses, lack clarity in their vision, and have unclear direction, can benefit from the guidance of a business coach. 

This blog post will explore how a business coach can help a disorganized and chaotic small business become profitable and efficient.

1. Identifying the Root Cause of Disorganization

The first step towards solving a problem is identifying the root cause. For example, a business coach can help the small business owner identify the root cause of disorganization and chaos within the business operations. Next, they will evaluate the business processes, systems, and procedures and identify areas for improvement. 

Once the root cause is identified, the business coach can work with the small business owner to develop a strategy to address the underlying issues.

2. Develop a Clear Vision and Strategy

A business coach can help a small business owner develop a clear vision and strategy for their business. This is important because it is difficult to make progress without clear direction. Every business must have a north star and guiding light to follow.

The business coach will work with the small business owner to identify their long-term goals and create a plan to achieve them. Then, they will help the small business owner to break down the goals into smaller, achievable tasks and develop a timeline for completing them.

3. Implementing Effective Business Systems

A business coach can help a small business owner implement effective business systems and processes, also known as SOPs. Systems and processes are essential for creating efficiency and consistency in business operations. 

The business coach will work with the small business owner to identify areas where systems are needed and develop a plan for implementing them. They will also provide training to ensure that everyone in the organization understands how the systems work and how to use them effectively.

4. Accountability and Motivation

A business coach can provide accountability and motivation to a small business owner. Accountability is important because it ensures that the small business owner stays on track with their goals and commitments.

The business coach will hold the small business owner accountable for completing the tasks they have committed to and provide motivation to keep them focused and motivated. This can be especially beneficial for small business owners who struggle with staying focused and motivated.

5. Developing Leadership Skills

A business coach can help a small business owner develop leadership skills. Leadership skills are essential for managing employees and creating a positive work environment. 

The business coach will work with the small business owner to develop leadership skills, including communication, delegation, and conflict resolution. This will enable the small business owner to create a positive work environment, increase employee satisfaction, and ultimately, improve business performance.

Choosing the Right Business Coach: A Step-by-Step Guide to Hiring the Perfect Fit for Your Small Business

As a small business owner, hiring a business coach can be a significant investment in your professional growth and the success of your business. A business coach can provide valuable insights, guidance, and support to help you overcome challenges, achieve your goals, and unlock your full potential as an entrepreneur. However, with so many available options, choosing the right business coach who aligns with your needs, goals, and values is essential. 

Below is a step-by-step guide to help you hire the perfect business coach for your small business.

Define Your Goals and Expectations for Hiring a Business Coach

Before hiring a business coach, it's crucial to have a clear understanding of your goals and expectations. What specific areas of your business do you need help with? For example, do you want to improve your leadership skills, enhance your marketing strategies, or streamline your operations? Understanding your goals and expectations will help you identify the right business coach with expertise and experience. Be specific about what you want to achieve and what you expect from the business coaching relationship, as this will serve as a foundation for your search.

Do Your Research for Potential Business Coaches

Once you clearly understand your goals and expectations, it's time to conduct thorough research to identify potential business coaches. Start by requesting referrals from your professional network, colleagues, or fellow entrepreneurs. Next, look for business coaches with experience working with small businesses in your industry or niche. Utilize online resources such as business directories, industry associations, and social media platforms to find potential candidates. Review their websites, testimonials, and online presence to understand their expertise and approach.

Assess Their Business Ownership Experience and Expertise

When evaluating potential business coaches, assessing their experience and expertise is crucial. Look for business coaches who have owned businesses and have a proven track record of working with small businesses and achieving successful results. Consider their expertise in specific areas that align with your goals and expectations. For example, if you need help with marketing, look for a business coach with a background in marketing or a successful track record of helping businesses improve their marketing strategies. Assessing their experience and expertise will give you confidence in their ability to provide the guidance and support you need.

Check Their Coaching Style and Approach

Every business coach has their own coaching style and approach. Finding a coach whose style and technique resonate with you and your learning preferences is essential. For example, some business coaches may focus on a directive approach, providing specific advice and solutions, while others may use a more facilitative approach, guiding you to find your own answers through questioning and reflection. Consider your preferred learning and communication styles, and look for a business coach who can adapt their coaching approach to meet your needs. A good fit in coaching style and approach will ensure a more effective coaching relationship.

Consider Fit and Chemistry 

Last but not least, consider the fit and chemistry between you and the potential business coach. The coaching relationship requires trust, open communication, and a positive rapport. Consider if you feel comfortable sharing confidential information.

In conclusion:

In conclusion, a business coach can be a valuable asset to a small business owner struggling with disorganization and chaos within their business operations. 

Are you ready to make changes in your small business?

Contact us today at 405-919-9990 or schedule a free consultation by clicking here!

Why Understanding Your Core Values Is A Game-Changer In Business And Life

Have you ever been hesitant to make a decision because something doesn't feel right?

Have you ever made a decision and then immediately regretted it because you feel uncomfortable? 

Have you ever made a decision that you feel good about, but your partner or friend feels uneasy about it? 

The reason for those uneasy feelings? It's typically your gut feeling telling you something does not align with your guiding principles.

Your guiding principles are also why you might feel good about a situation, and those around you may not feel the same. Your guiding principles do not align.

So what are your guiding principles? Guiding principles are your core values.

Core values are defined as: a person's principles or standards of behavior; one's judgment of what is important in life. 

(Value definition provided by Google. Google’s English dictionary is provided by Oxford Languages.)

Your values are emotional driving blocks that lead you to build a better life. Understanding your core values can be a game-changer for your success in business and life. 

Here are a few areas in business and life that you can benefit from by understanding your top three core values. Following is a values assessment where you can quickly discover your top three core values.

CORE VALUES DRIVE YOUR SUCCESS

With the hustle and bustle in business and life, it is easy to lose sight of your initial objectives.

Often we forget to spend time on the things that matter most. 

Understanding your core values assist you in defining what is important to you and what areas of business and life you need to be focused on. 

We succeed when we keep a clear eye upon the prize.

For example, if one of your core values is personal freedom: your overall goal should be to know when to say yes or when to say no to opportunities that may cut into your schedule of commitments that affect your objectives.

When you understand your core values, you will pause and ask yourself if this will be the best use of your time to contribute to your success.

CORE VALUES HELP YOU MAKE BETTER DECISIONS

When you are the boss of your time, you can take the day off and go play golf whenever you want! You can revel in your success and take a break anytime.

But, is this the best use of your time?

By understanding your core values, you are better equipped to hold yourself accountable for what matters most. You will find that accountability is an excellent motivator for getting things done, make better decisions, and stay true to your objectives. 

It also helps you judge your actions clearly and honestly. Regular, honest self-assessment can propel you towards more productivity in achieving the goals you want to achieve. 

CORE VALUES AFFECT RELATIONSHIPS

If things of value to you do not match in a relationship or with a business partner, then the best thing to do is move on, or it will most likely fail down the road if there is not a compromise. 

Some things can be worked out and agreed upon, and other things cannot. 

For example, if you are in a personal relationship and are adamant about wanting children and your other half does not at all, then it is best to break it off and continue seeking a partner that does. 

If you were to go ahead and take the plunge with these values misaligned, then your relationship will more than likely come to an end at some point. 

People can change in some areas, but individual values don't. It's just in our DNA.

In business, an example is that you are in a business partnership. You are committed to working "on" the business and not "in" the business, and your partner feels otherwise. It is best not to enter into the business partnership or find a way to end your current partnership amicably. 

If values are not aligned in relationships, there will always be confrontations like who wants this or that, or who works more or less here and there. This will result in communication breakdowns, eventually causing uncomfortable tension in the future.

DISCOVER YOUR TOP THREE CORE VALUES NOW

After years of study, Michael D Morrison Enterprises has created a "Values Assessment" exercise. This exercise will assist you in discovering your core values in a matter of minutes, allowing you to make quicker decisions that drive your success in business and life.

Get your FREE "Values Assessment" by emailing michael@michaeldmorrison.com and putting "Values Assessment" in the subject line.

Are you ready to achieve success quicker by discovering your core values? Book a discovery call with Michael Morrison today.

5 MYTHS ABOUT STARTING OR OWNING A BUSINESS DEBUNKED

Entrepreneurs play a considerable role in the U.S. economy, with small businesses responsible for more than 60 percent of the nation's net new jobs since 1995. More than a half-million new businesses start up each month, although the number of companies that fail each month is even higher.

If I were to advise the starry-eyed entrepreneurs-to-be out there, I'd have them explain their expectations and concerns because misconceptions about what it's really like to start and grow a business are typical. 

Myth #1: It will be easy starting or owning a business

This may sound ridiculous, but it's not. Look around at those whom you know. Many of your most successful friends and colleagues will have started businesses. Entrepreneurship is in Americans' DNA. With so many people of varying backgrounds succeeding in business ownership, how hard can it be, right? 

While starting a new business can be incredibly rewarding, it also can be exceedingly stressful and time-consuming. Most of us have never had to rely on ourselves to make a living. When you start a business, you can't pay your bills unless you sell something, whether it's an object or a service. Taking that plunge from the comfort of a regular paycheck into self-employment uncertainty can be daunting and may cause financial and marital stress. Make sure you're prepared for what you're about to endure. 

Myth #2: The money will come flowing in starting or owning a business

The IRS assumes new businesses won't turn a profit for several years. If the IRS makes this assumption about the amount of taxes it expects new companies to generate, you should, too. You'll likely spend your first months taking meetings and trying to sell, sell, sell. Unless you make immediate sales, this will take you away from what your business does. This means you'll have less of whatever your business does. It's a difficult circle to get out of, but one that many business owners face initially. 

Myth #2.A: You'll have more free time starting or owning a business

This one is similar to the second entry. You may have worked a lot before, but to make your new venture succeeds, you'll have to work as much or more. And you'll have to be more intelligent about how you work and divide your time because every minute you spend doing something other than growing your business is potentially costing you money. 

Myth #3: You'll never have a boss again starting or owning a business

While this one is technically true, your clients/customers become your boss. You may not have to clock in any longer or sit through annual reviews, but the prospect of losing a large account with nothing to replace it is lessened when you work for someone else. Established firms have weathered these rites of passage and have prospered, or they wouldn't continue to be in business. So think before you take the plunge. Is not having a boss more important than the sense of security you have when someone else is signing your paycheck? 

Myth #4: You can just wing it starting or owning a business

Being able to think on your feet can be useful in some industries -- theatre, journalism, and sales, for example -- but to be an entrepreneur, you must have your line of work down cold, or you're likely to make a challenging time even more so. If you design websites, you'll either need to know how to create them or know someone who can do it for you; otherwise, you risk being in over your head from the start and placing doubts in your clients' minds. You can avoid this by being well-versed in your field before trying to convince someone to support your new endeavor.

Myth #5: Build it and they will come when you start or own a business

Build it, and they will come is one of the biggest myths every business owner discovers quickly.

Only in Hollywood, like the movie Field of Dreams, has this ever happened. Starting a business is hard work!

It seemed like yesterday when I founded my first company, yet it was over two decades ago that I launched my first company. I remember thinking how easy it would be that all of my friends, family, neighbors, and more would be one hundred percent supportive in sharing what I do with their friends, family, and neighbors. Reality check! No one cares but you.

Growing a business is hard. But you don't have to do it alone. We can help you!

Despite the challenges, if you feel like you're ready to be an entrepreneur, do it! I've done it for over two decades and wouldn't change any of it. Just be prepared for things to be different from those on TV or hear about others' achievements. These stories often gloss over the details, and it's the day-to-day hustle that results in success.

How Do You Hire the Right Marketing Professional for Your Small Business?

You know your business. You have a product or service that you’re proud of and that you believe is useful. But how do you get it in front of people? How do you take your product and make it a marketable commodity?

Here’s how: Small-business owners can get their organizations in front of potential customers by hiring outsourced marketing and freelance professionals to optimize their marketing strategies. But where do you find these people, and what do you look for?

Post an ad online

Hiring a freelance marketer can help you turn your focus to making your product better and truly managing your business well. You know your business — but a freelancer will know how to take advantage of online trends, social media, and digital marketing tactics to increase sales and better define your brand.

Where else can you turn when you don’t know where to find someone? The internet, of course. Sites like Upwork and Freelanced offer opportunities for freelance marketers to advertise their services, and you can find individuals who have the necessary skills specific to your marketing needs. You can also work with these professionals on a per-contract basis, allowing you to hire them only for the job you need to accomplish.

Focus on key skills

When searching for the right professional to help your business climb to the next rung on the ladder of success, there are a few critical skills your new marketing employee will need. For instance, they will need to know what metrics to focus on, how to create an online brand, and how to use social media effectively to drive traffic to your site. A knowledge of search engine optimization (SEO) strategies is also key, as 93 percent of online experiences begin with a search engine.

Small businesses use several marketing channels to grow and increase visibility: Website, digital marketing, social media, mobile applications, and public relations are all viable ways to grow your business. This means you will need to hire a freelance marketing professional who is familiar with all of these channels in order to optimize your business. And, just as a bonus, make sure you hire someone who has effective communication skills — both written and verbal.

Look into managed services

An alternative to hiring freelance workers would be to invest in managed services. This includes activities that you can hire out to organizations so that you can focus more on the actual business that you’re running. Managed services can include things like payroll, tax preparation, and financial consulting, or other technology-based functions like website hosting and information management. Business coaching is another service you should look into as a small-business owner. Experts like the ones at Michael D. Morrison Enterprises, LLC., can help you set specific goals — and then achieve them.

Online filing services may also be of use. For instance, forming a limited liability company (LLC) could be one option to explore, as it provides some tax advantages, more flexibility, and less paperwork. An LLC designation also provides some protection for your personal assets in the event that the business were to experience financial or legal trouble. Look into using an online formation service for this, as you can avoid hefty lawyer fees, but make sure you look into your state regulations before filing, as they can vary based on location.

Go forth and create your own success

These are only a few of the skills that you as a small-business owner need to look for in your marketing team, and a few ways to get the right person in the job.

Are you ready to take your business to the next level? Business coaching could be just the thing your company has been missing. Contact the experts at Michael D. Morrison Enterprises, LLC today!

10 Ways to Increase Sales During Business Development

You have started your business, and now it's time to hit the ground running! Those initial sales will be vital to growing your business—but what are the best ways to get there?

Of course, we want to do anything and everything to bring in sales. But on a finite amount of time and energy, you'll want to focus on what is the most effective.

Sales are about a relationship with the customer. By using these strategies, you can increase sales and build a customer base that will last.

1. Understand Your Customer

It may seem basic, but you need to know who your customer is. Ask yourself questions about your potential customers:

• What is their pain point?

• What will motivate them to buy?

• How will they find you?

• What do they need to make a decision?

By answering these questions and anything else relevant to your industry, you can make sure that your customers will be receptive to your messaging. Use this information to your advantage.

When you identify your customer, you can also clarify who isn't your customer. Don't focus on these—move on. They are not your customers, and you should not waste your resources on chasing them.  

2. Identify What Sets You Apart

With a quick search, customers can find almost anything online. Why should they choose you?

You should be very clear about what sets you apart from your competition—and be able to articulate it. From your website to sales calls, you want your customers to know who you are and why you are different.

Spend some time learning about your competitors. What are their weaknesses? Figure out how to turn their weaknesses into your strengths.

3. Put the Customer at Ease

The customer is investing in you. The more you can put their minds at ease, the more quickly you can turn a "maybe" into a "yes."

If you have customer testimonials or reviews, use them. Develop case studies or success stories. You want your customers to see that "other people have been in their shoes," and you were able to help solve a problem.

Assure your customers that they will be satisfied with your product and service. If you offer a guarantee or refund, make sure the customer knows it. It shows that you stand by your products.

4. Ask Questions

...and listen. The more you know about the customer, the more you will be able to position yourself and the value you bring.

Often, salespeople get caught up in wanting to show every detail and how every problem can be solved... without listening to the customers and the specific problem. By asking the right questions, you can show how you are the solution.

5. Share Information and Content

You may find that you don't want to "give away too much," but information is everything in today's world. The more accessible you can make yourself and your brand, the more the customers will feel like they know you.

Your digital marketing strategy should include both content marketing and social media. Meet your customers where they are, and provide them with material that they will find useful. Allow them to engage with you—and embrace it.

All of this is about building the relationship and positioning yourself in the marketplace.

6. Assume You Have Won the Business

You will want to frame your questions as if the sale has already happened. Don't ask if they would like to buy your product or service, but how they see themselves using it.  

Assume your prospective customers have done some research in advance. Unless you used cold calling, the customer likely has already been on your website or done some initial digging. They made a choice to continue looking at you as a solution.

By assuming you have already won the business in your conversations, it shows your confidence in the sale and helps to build the relationship.

7. Be Prepared to Overcome Objections

Now comes the tricky part of the sales process: overcoming objections. Customers always want it all: the best price, the best quality, and the best service.  

The more prepared you are to answer the objections, the more you can increase your sales. If you get stuck, you may find yourself losing a lot of potential business.  

Instead of being frustrated by objections, think of them as a request for more information. The more you know about the reasoning behind the objection, the better you can address them.

Here are some examples of common objections.

Example #1: Too Expensive

An objection to cost is where you will need to convince the customer of your value. If you have an ROI example, share that information. Or make the customer aware of the high quality of service that will be received.

It helps to dig into the objection of "too expensive." Expensive compared to what? Sometimes customers throw cost out there in the hopes of negotiating, so press the customers on what "too expensive" means to them.

Example #2: Product/Service Doesn't Meet Needs

You want your customers to see themselves with your product/service. This is where the "assume the sale" strategy comes into play and also "ask questions and listen."

Sometimes, customers may not think the product/service meets their needs, but they have not articulated their pain points well or need you to clarify what you can offer as a solution. Provide examples from other customers that have been in similar situations.

Example #3: Unsure of Change

People don't like change, and perhaps your prospective customers are hesitant to make a change. If the investment is a large one, they may be even more reluctant.

Here is where you can point to success stories from other customers or reviews. Help the prospect see that other satisfied customers made the change, and they saw an improvement and results.

Example #4: Unsure of the Relationship

This is a nice way of saying "lack of trust." Maybe the customer is not familiar with your company and your brand. Maybe this is where your competitors have an advantage.

This is also where testimonials and reviews can help, but you will also want to establish yourself as an authority. The content that you share as part of your digital marketing strategy should help you here. You want the customer to trust that you know the industry and can deliver.

Example #5: Lack of Urgency

Timing is always an issue, and the customer may not see a need for a purchase right now.

You can attempt to force more interest with promotions or limited time offers to make a deal seem too good to pass up. You'll want to do this in such a way that you don't devalue your brand too much.

The information that you learn about your customer may also help you identify certain patterns or cycles to your sales. Are customers more likely to buy at a specific time of year (as an example)?

Ultimately, you want to have a good follow-up process in place so that if "not now, maybe later" comes up, you can catch the customers when they are ready to buy. Whether it is email campaigns or phone calls, you want to be sure you are on their minds.

8. Push for a Decision

One of the worst things for a sale is indecision. You may be spinning your wheels on a "maybe."

Keep asking questions, and try to force a decision out of the customer. Even if the answer is "no," then at least you can move on with life.

You don't have to directly ask, "Are you going to buy?" Instead, you can ask, "Are you ready to make a decision?" If not, you need to figure out what other information you need to provide or determine if the customer will be stuck in indecision forever.

9. Never Over-Promise

The phrase "over-promise and under-deliver"? It probably goes without saying: don't do that.

In selling yourself, you need to ensure that you can deliver on what is promised. Better yet—you want to exceed the customer's expectations.

Unhappy customers will lead to refunds, bad reviews, and short relationships. None of these will lead to growth in your business.

10. Have Your Negotiation Skills Ready

Your customer is ready for "The Close." Some salespeople thrive on the art of negotiation, while others shy away from it.

The best thing you can be is prepared. Continue to ask questions throughout the negotiation process and be patient. Try to get the customer to commit to a timeline to close.

When customers have decided to buy, they have formed some attachment to what is being sold. They can see themselves using the product or service. Use this to your advantage without pushing too hard.

Use These Strategies to Increase Sales

Now that you have some strategies to grow your business, you can set some goals for sales. Your plan for success will depend on implementing the sales strategies that make the most sense for your company.

Are you ready to put your plan into action and increase sales? Book a discovery call with Michael Morrison today.

Business Coaching: What It Is and Why You Need It

If you have just launched your own company, you are probably juggling a million different responsibilities at once. As CEO you are not only in charge of the company's vision but its financials, hiring, marketing, and operations.

It is extremely difficult to excel in all of these areas. It's also hard to learn how to delegate, lead, and manage. 

Business coaching is a great way for new company leaders to handle the myriad duties required. Even the boss needs a coach in his corner from time to time! 

Here are ten reasons why you may benefit from consulting a business coach.

1. Set Specific Goals

When you are caught up in the excitement of a company launch, it is easy to lose sight of your initial objectives. Often your overall goals get forgotten in the whirlwind of making sure you have accomplished everything on your to-do list. 

Companies succeed when they keep a clear eye upon the prize. They articulate their goal for their product or service, and how they expect to achieve it.

 A business coach can help you set specific goals that you can remember throughout the process to keep your eye on the ball. They can help you create long and short--term plans that accomplish long and short term objectives.

For example, your overall goal could be something like: to deliver top-quality educational books to regional school systems. Or, to provide clients with top-notch accounting services to companies making over $5 million or year.

When you have a specific mission, you will pause if you find yourself expanding into blackboards for schools, or spending a lot of time chasing a potential client that makes $500,000 per year.

Your business coach can also help you be realistic. While everyone wants to make a million bucks their first year in business, depending on your plan you might want to focus on earning enough to pay off your loans. Your coach can help you create goals for the first year, the fifth year,  and a ten year plan. (Then you can earn a million dollars!). 

2. Time Management 

One of the toughest things for company founders to learn is how to manage their time. As a company takes off, its leader may found herself drowning in email, overwhelmed by meetings, and floundering. 

When it is your company, you may feel responsible for everything. It's easy to start micromanaging.

Successful CEOs must learn a variety of skills they may never have mastered before. They must learn to hire reliable staff who can take tasks off their plate. They must research appropriate technology that can streamline processes.

CEOs that are overwhelmed and stressed tend to be less productive. They may alienate colleagues and make mistakes. 

A good business coach can help a new business leader learn ways to use his time more effectively. That means learning how to prioritize. It means learning how to say no. 

3. Build Better Habits 

It's easy to tell someone that they should not yell at their employees, but it is harder to teach them better ways to handle their stress. You may know in your heart that it is not doing your job or your family any good to stay at the office until midnight every night, but that doesn't mean you know how to change this habit.

A business coach will help you learn specific skills designed to make you a better leader and a more productive worker. You will learn how to do more in less time. You will learn tactics to help with brainstorming, boundaries, and incentivizing employees.

A business coach may also help you shift your bad habits to healthier ones, by encouraging you to leave your desk every few hours or by eating a healthy lunch.

Sometimes a business coach will provide in-depth insight into the root causes of your unproductive habits. Others may choose to give you simple easy tricks that help you stay on track. A good coach will find which approach works best for you.

You'd be surprised how much more effective you can be when you adopt better habits. That goes for your personal and professional lives. 

4. Metrics 

Another way a business coach can help you stay on track and be successful is by helping you define the metrics by which you will measure your own results. 

Will you be successful depending on the number of widgets you sell? The number of dollars you net?  Or how much your company is worth to a private equity firm? 

You want to know how to measure growth in a way that shows you when you are and are not on track. Your coach can show you how to align your metrics with your goals and how to review them regularly to see where you need to refocus or recalibrate.

5. Motivation  

It's lonely at the top.  It's hard to cut jobs, slash budgets, and discipline people when they do not do their jobs well.

It can also be hard to maintain a confident facade when the economy looks shaky, an investor pulls out, or a critical shipment is late. Sometimes you just may want to go into your office, put your head down on the desk, and cry.

A business coach can be the person you turn to when you don't want your employees to see you sweat. They can help calm your fears and show you the bigger picture.

They can also instruct you in ways to stay motivated. They understand the ups and downs of the market, and how human beings need to sometimes unplug, vent, or just let down their guard.

Like a sports coach, a business coach understands your frustrations and can help you channel them towards the win.

6. Leadership

Not everyone is a born leader. But leadership skills can be learned. Some people are naturally charismatic. But even if you are a more introverted type, you can inspire others to do their best. 

Whether you are outgoing or not, a business coach can help you identify certain traits you have that you can nurture to become a better leader.

Most leaders admit their mistakes and move on. They can be honest when they have tried something and it has not been successful. This kind of honesty and resilience is inspirational to others to do the same. 

Good leaders also listen to others and practice empathy. If these are not your strong suits,  a business coach can teach you ways to improve your listening skills so that the people who work for you feel they matter. 

Leaders are also not afraid to make bold decisions. If this is a terrifying concept for you, consider working with a business coach. He or she can help you increase your confidence and develop more ease with risk so you can do what needs to be done to grow your business. 

7. Accountability 

When you are the boss, you can take the day off and go water skiing whenever you want! You can revel in your success and take a break anytime.

It's important to be accountable to someone so that success doesn't go to your head.  Your colleagues may be hesitant to say anything if they see you slacking off or going on wild tangents.

A business coach is there to keep you on the straight and narrow. They are there to remind you of your goal and check in to see whether you are still focused on it.

By scheduling monthly meetings with a coach,  you are forced to be accountable.  You will have to report your progress and admit to where you have fallen short. You will find that accountability is a great motivator for getting things done and staying true to your objectives. 

It also requires that you judge your own actions clearly and honestly. Regular, honest self-assessment can propel you towards more effective leadership and productivity. 

8. People Skills

You may be a terrific engineer or inventor. You may be a whiz at finance and accounting. But without people skills, your business may suffer.

Every business requires others in order to thrive. Employees need to feel valued and appreciated. Clients want to know you understand their needs. Bankers want to know you know what you are doing.

A business coach can assist in improving your people skills so you can be more authoritative and approachable. They can help you "rehearse" difficult conversations so you are prepared. They can give tips on how to make employees appreciated and how to handle personal crises when they enter the workplace.

9. Networking

As a company leader, networking is a critical part of the job. You need to get to know potential clients, partners, government officials, and community leaders. You may have to attend council meetings, chamber of commerce events, and industry association get-togethers.

Networking can seem awkward and a waste of time. Let a business coach show you how to maximize your time at these events, and how to use your personality to your best advantage. 

10. Crisis Management 

Every company leader must at one time face a crisis. It could be an economic turndown, a lawsuit, or a disgruntled employee. 

How you handle a crisis could make or break your business. You need special training on how to maintain morale, handle publicity, and keep things going when things get rough. A business coach is well equipped to guide you through this challenging terrain.

Business Coaching: What You Need to Succeed

Business coaching can guide new and seasoned business leaders towards greater productivity and growth. They can advise on how to handle everything from employee or product complaints to crises of confidence to long term strategy. 

Everyone needs some help now and then. If you think you and your business could benefit from this kind of support, contact us for more information. 

15 Time Management Strategies and Tips You Need to Know

Managing your time wisely is a must, but let's be honest—it's not a very easy thing to do. 

We all wish there were more hours in the day, but that's not going to happen anytime soon…at least not for a few billion years. Many of us feel like we don't have enough time, but the good news is there's plenty we can do about it. 

Want to know how to manage time? Check out these great time management strategies. 

1. Create a List of Daily Tasks

First, begin each day by jotting down a list of tasks you wish to complete. 

If you want to learn how to manage time better, list-making is right up there at the top. Formulate a picture of what you want to accomplish before the end of the day, and then break that down into realistic milestones. 

Check off each item as you go, and watch the completed tasks pile up. 

2. Learn to Prioritize

Of course, writing a task-list in random order isn't going to cut it. 

This is where prioritization comes in. Emphasize the more important tasks first, and relegate the less important to the back of the list. 

Priority tasks are those that are more difficult to complete or come with a time limit. If necessary, disassemble these big tasks into smaller, incremental steps that are easier to complete. 

3. Set Time Limits

As time management strategies go, this is big. 

Leaving yourself an open-ended time period to complete a task is just asking for procrastination and time-wasting. Don't acquire this bad habit. 

Set firm but realistic goals for each of your tasks. By now, you should know about how long it might take you to perform a specific task. Try to finish your work within the designated timeframe, and keep aiming for faster finish times. 

4. Avoid Distractions

A major part of learning how to be better at time management is avoiding distractions. 

Sometimes, distractions are unavoidable. But let's be honest—you could do a better job eliminating some very avoidable ones. 

So use the "do not disturb" function on your phone or computer, don't go down the rabbit hole of reading junk articles on the internet, and turn off the TV. Distractions are your enemy—vanquish them! 

5. Avoid Multitasking

This is related to the above. Time management at work is difficult, and sometimes it's tempting to try to do several things at once. 

Sometimes, you don't have much of a choice. But try to pare down the multitasking as much as possible. Focus on one thing, do it well, and follow it through to completion. Then move to the next thing. 

Trying to do everything at once will only leave you with nothing accomplished. 

6. Time Management Apps Are Your Friend

This age of computers and digital devices comes with innumerable distractions. 

But there are also plenty of newfangled applications to help you focus and manage your time. Organizational apps like Trello and Toggl, and time managers like RescueTime and Remember The Milk help you organize your tasks and boost your productivity. 

7. Set Aside Time for Emails

Look, we all get caught up scrolling through the inbox, checking and responding to emails. Or we instantly respond to emails as they roll in. 

But this is another distraction, and if you can help it, set aside a chunk of time during the day for answering emails. Turning off email notifications would also help out. 

Either way, this is about prioritization (see #2). Designate certain times to check and respond to emails (in the morning, at lunchtime, and late afternoon), and ignore them the rest of the time (if you can). 

8. Perform Weekly Time Audits

Auditing your performance every week will help you track your progress and better understand your time management. 

Keep a record each day of how much time it takes you to complete your tasks. Then, at the end of the week, you can see how you've done. Look for those areas where you performed better than you thought, and find where you need some more work. 

9. Change up Your Schedule

Sometimes you need to shake things up a bit. 

If you find that you're still having trouble organizing your time, despite using various management tricks, you might consider a schedule change. Maybe you need to wake up earlier or focus on certain tasks in the morning and others in the afternoon. 

Change your routine every once in a while, and see if that helps out. After all, everyone gets into a rut sometimes. 

10. Always Have Backup Tasks

It's good to have a little ancillary list of low-priority, but still important tasks always on hand. 

The reason is that sometimes unforeseen circumstances insert a hard break in your main task routine. A computer program stalls, the network is down, or the internet has a meltdown. Could be you're waiting on someone else in order to complete your task, and they're not cooperating with your schedule. 

Whatever it is, it's always a good idea to have a few backup tasks that need to be done and that can fill up your wait-time. 

11. Organize Your Space

Time management strategies are always helped by efficient space management strategies. 

If your workspace is a sloppy mess, get in there and get organized. Put your desk in order, and remove all that clutter and those piles of papers that have been accumulating for at least a decade. 

The same goes for your digital space. Take the time to organize all the files and apps on your computer, and put your inbox in order by using all those handy folders and other organizational features. 

12. Use the Calendar!

A calendar is your friend. And it's also a great way to organize your tasks and manage your time. 

If you prefer the old, physical kind of calendar, then go nuts. Schedule tasks with differently colored pens and markers, fill it with Post-It notes, and do whatever else you need to organize your time. 

If you'd rather use the digital kind, avail yourself of all the many features. Set up reminders, devise schedules, and use alerts to keep you focused and on track. 

13. Don't Try to Be a Perfectionist

Obsessive perfectionism is the nemesis of good time management. 

If you suspect you're a perfectionist, figure out a way to moderate this behavior. If you're always trying to follow your tasks through to an unrealistic standard of perfection, you'll be spending hours on it. 

Oftentimes, what's needed is for the work to be completed, not completed to the point of being a masterwork. Sometimes, good is good enough. Stop trying to be perfect. 

14. Learn to Delegate

It can be a little unnerving to entrust one of your tasks to someone else. But if it's possible to delegate some work to a teammate, then by all means do it. 

If you offload some of your tasks to others, this will lessen your workload and allow you to concentrate on the more important tasks of the day. Start with the less important tasks, and see how the teammate does. If they do a good job, you can begin to share more important tasks. 

15. Nope Out When You Have To

There comes a time when you have to put your foot down and say "no" like you mean it. 

If you're always taking on extra work from co-workers, or fielding their requests, you won't have time to complete your work. And what response will you have when asked why you didn't finish your tasks? 

Create some boundaries, and maintain them. When your work is completed, then you can assist others. You can only do so much, and there are only so many hours in the day. 

Bonus Time Management Strategies

So those are fifteen time management ideas to help you get the job done. 

If you focus on them, you'll start to see results in managing your time. But let's look at a few bonus tips to further help you get organized: 

Bonus Tip #1: Do the Most Important Tasks in the Morning

That's right. Get the most serious chores done right away, when you've got the energy and drive to tackle them. Leave the lesser stuff for the afternoon. 

Bonus Tip #2: Don't Wait on Inspiration

Sometimes you're just not feeling it. You haven't got the divine "spark" instilled in your brain by the Nine Muses. Never mind—dive into the work and the motivation and inspiration will follow. 

Bonus Tip #3: Do Less

Understand that you can't always get everything done in a single day. Look at your list of tasks, and decide which ones are really important. Focus on fewer tasks, and do them well. 

Use These Time Management Tips to Meet Your Goals

We hope these time management strategies will help you better organize your time and achieve your daily goals. Remember, all it takes is determination and a little chutzpah. 

Are you ready to explore the many ways you can succeed in life? Go ahead and book a discovery call with Michael Morrison.  

How To Set Goals That You're Actually Going To Achieve

If you've ever set a goal in January only to fizzle out by February or March, you know that achieving goals is harder than it sounds. In fact, 80% of people fail to keep their new year's resolutions. 

But don't throw in the towel just yet. In this article, you will learn how to set goals that work. You'll understand the difference between the way you set goals in the past and the better way to do it moving forward.

Read on! 

Take a Good Long Look at Your Life

The best way to succeed in reaching your goals is to start by taking stock.

You need to evaluate where you are in life. Look at each area in your life: relationships, finances, career, health, wellness, creativity, and so on.

Be completely honest with yourself. It might help to do an assessment or write down how satisfied you are in each area on a scale of 1 to 10.

Then look over your findings. What areas need improvements? What parts of your life are you unsatisfied with?

Answering these questions will help you start from where you really are. Then, you are more like to make goals that are attainable and realistic because you aren't under delusions that will cause you to fail.

Once you have goals in place, you will be on your way to moving towards a life you love in every aspect. 

Imagine the Best Case Scenario 

Taking stock of your life can be shocking and discouraging. But don't worry. The next thing you will do is imagine an overarching vision for how you want your life to be.

Setting goals without having a clear idea of what you want your life to look like afterward makes you less likely to succeed. By cementing that vision in your mind, you know exactly what you're working towards.

Let's look at some examples. Some people set goals like go to the gym three times a week or lose 40 pounds. But that doesn't motivate you because you don't have a vision for what life will be like once you reach that goal.

Instead, imagine a life where you run a 10K race every 6 months and go for long hikes with your dog each week. Imagine that each Saturday you join other rowing enthusiasts on the lake and practice for a rowing competition.

That vision can do a lot to carry you as you force yourself to the gym three times a week. 

Consider the key areas of your life—health, relationships, finance, career, personal/ spiritual development. Then write down your vision for each category.

Put everything down! This is the time to dream big! 

Set SMART Goals

You've probably heard of SMART goals before. This acronym stands for “specific, measurable, achievable, realistic, and time-based.”

Non-smart goals are little more than wishes. "I want to lose 15 pounds or I want to earn six figures" don't tell you how you will do it or when.

Instead, a smart goal would be, I want to lose one pound a week by eating clean and exercising every day so that I can lose 15 pounds by Christmas.

A big part of how to set goals and achieve them is to break large goals into smaller pieces. When you do this, the goal is still clear yet it is also within reach. 

One pound a week feels much more manageable than 15.

Also, achieving the smaller (in this case weekly) goals gives you a confidence boost. Then you feel motivated to push forward to the next step.

If your goal is large, see if you can break it down to quarterly goals. Let's say that you want to get a better job that pays X amount by next year. 

Break that goal into quarterly items you can do. On that list might be updating your resume, taking training courses to refresh your skillset. 

Then the second quarter might include interview prep skills and practice interviews. The third and fourth quarter might include applying to jobs and expanding your network.

Once you have your quarterly goals mapped out. Break those down into weekly goals. If you want to apply to 50 jobs a quarter, you can break that down to 12 a week.

Set Goals in Writing

This is crucial when you want to learn how to set goals.

Just the act of writing down a goal makes it real and tangible. It also matters how you write it. 

Avoid phrases like "I will try to..." Instead, choose powerful action words like "I will..."

Put that written goal where you can see it multiple times a day. Perhaps on your bathroom mirror, or on your computer screen, or on the fridge. 

Plan Your Behavior 

Research shows that you are two or three times more likely to stick to a goal if you have a specific plan for when, where, and how you will do the behavior you want.

This ties in closely to setting SMART goals. In one study, researchers asked people to fill in this sentence: “During the next week, I will partake in at least 20 minutes of vigorous exercise on [DAY] at [TIME OF DAY] at/in [PLACE].”

What they found is that those who completed that sentence were up to three times more likely to do the exercise compared to those who set a goal but didn't make specific plans.

In psychology, these plans are called  “implementation intentions.” They outline when, where, and how you intend to implement a certain action.

You can use this technique for everything you want to change in your life. From improving your grades to being able to quit smoking.

Habit Stacking 

Another way to learn how to set goals in life is to pair your new habit with something you already do. This is called habit stacking. All you have to do is decide that you will do your new habit before or after an existing daily habit.

For example: After I pour my morning cup of coffee, I will meditate for five minutes using my meditation app.

If you are on the hunt for a better job, your habit stacking might look like this. After I come back from my lunch break, I will send out one email to someone in my network.

This is really an easy way to get into the routine of your chosen goal. If you are someone who easily forgets things, this is a great tool for you.

Also, if you are a creature of habit, you will find this technique makes it easy to start changing the way you live your life.

Habits are the little know secret for success. Fine-tune yours and watch your life change.

Align Your Goals With Your Values

This step often naturally happens after you write down your vision for each area of your life. Yet, it's worth explaining it fully.

If you set a goal that doesn't align with your core values, it will be an uphill battle each step of the way. Some people can push past that resistance and accomplish it, but many of us can't.

Also, you may not realize that this is the reason why you find it almost impossible.

Ask yourself if your goals fit into the values that you hold close. Goals that you set because you think you should won't motivate you.

It is vital that your goals line up with who you are and especially who you want to be. Perhaps you want to be a great leader because of the powerful effect leaders have had on your life. 

Remember, goal setting is so personal. Goals aren't just something that can be borrowed or passed around from friends and family members.

You have to set goals that work for you.  

Make Sure You Have a Floor

Most people when setting goals are very clear about what they want to accomplish.

But what about when you have a terrible cold or a migraine? What about the days when your kids are acting out and so you have a bad sleep? What happens when you are on a family road trip or on a business trip?

Real life happens. It's not always easy to reach the goal when life gets in the way.

But instead of feeling like a failure or giving up, there is a perfect solution.

When you set a goal, consider that your ceiling.

For example, go for a 5-mile run every day. Great, that's your ceiling. Now you need a floor. 

The floor is the bare minimum that you could do even if everything conspires against you such as in the examples above.

If your kids are sick and you are on vacation and you have a headache - what is possible and doable on that day? Probably you can't run 5 miles that day.

But can you speed walk around your block? Or can you lace up your running shoes and at least jog to the mailbox and back?

The floor will be different for everyone. But it is what you know you can do no matter what.

Then, try to get those 5 miles whenever possible. But on days when it just isn't possible, you do your floor. 

Having a floor means you didn't fail and you are still working towards your end goal.

How to Set Goals That Work 

There you have it! A detailed guide on how to set goals that work.

We hope that this article has given you the confidence to know that it is possible to achieve your goals. It is possible to change your life.

Now you know how.

Are you ready to explore what possibilities are out there for you? Book a discovery call with Michael Morrison today. 

How to Become a Great Leader That People Want to Follow

There is a 93% chance that your team would rate you in the bottom 10th percent of productivity in the office. That is if you're an uninspiring leader.

If you want to know where you stand in your office, you need to know how to be a great leader. You can learn everything you need to know about how to become a great leader by reading this article.

Avoid being an uninspiring, unproductive leader by taking all of our practices back to the office. Your employees will be beyond excited, and you'll be more respected than ever.

1. Start With Understanding Yourself

Before you start making the necessary changes for yourself and your team, you need to understand how you fit in the team. In other words, you need to understand your personality.

You may be wondering how you could understand yourself any better than you already do. However, you may be surprised to hear the results of a leadership personality test. Many people who do choose to take personality tests end up with a different result than they were initially expecting.

Once you take a personality test or two, you can truly understand how you handle different situations in the office. From this, you can change your outlook and allocate responsibilities equally and equitably.

You may be a communicator who thought they were a problem-solver. In this example, you may begin giving problems to others and taking on communication tasks for yourself.

Having your employees take these examinations can help you know which tasks would be best given to whom.

2. Gather Everyone and Ask For Ideas

You should always encourage your staff to be creative and open with their ideas. After you have taken those personality assessments, you can better decide where your help is most needed.

However, you need to see where people want your help first. Ask your employees how their current projects are doing and how you can help support them in completing those projects.

You should also make sure to ask for everyone's input in what your company has done so far. Ask if there are things they'd like to add or get rid of. If they do have great ideas, credit them with those ideas, and ask if they would like to take over approved projects by themselves.

Make sure that you're leading your staff towards creative, effective solutions that would lead to great outcomes for your company.

3. Do the Work Yourself

Stop sending your employees off to do everything for themselves. You should encourage hard work, but you shouldn't use your employees to avoid doing the work yourself.

Make sure that you're holding yourself accountable and completing just as much work as everyone else in the office. If your position is managerial or supervisory, make sure that you're diving into your work. Your main responsibility may be organizing employees, but you should make sure that you're doing more than organizing them into spreadsheets.

Dive into your and your employees' work. Show them you care, and you'll earn their respect in no time.

4. Spread Positivity

If you're upset whenever you're working, your employees will be able to tell. Show that you're excited about the work you and your team are doing.

If you aren't positive or happy about your job, you should ask yourself how you can change this. Do you need a company retreat, casual Fridays, or something else to make work more bearable?

Check-in on your employees periodically and make sure they're happy with what they're doing. If they aren't happy, experiment with how you can change their working environment to please their needs.

Your workers need a break from time to time. Turn your office into a place of growth, positivity, and empowerment.

5. Communicate Always

You may have heard that communication is the key to success. This is 100% true.

No one wants to work with or for someone who doesn't communicate. As a leader, you need to show others that you are clear and concise in your communication. Otherwise, you may not earn the respect that you're looking for.

The best thing that you can do is send out a regular form of communication regularly. We suggest checking in with your team at least once a day.

You may only need to send one mass email a week, but you should still make sure you're checking outside of that email. If you work in an office, take time to walk around and ask how everyone is doing with their current assignment(s).

If you want to know how much communicating you need to do, try this repetitive trick:

1. Tell your audience what you want to tell them.

2. Remind them what you told them.

3. Ask them what they heard.

4. Tell them again.

This style of speaking is repetitive but effective.

6. Don't Forget to Listen

While you're doing all of this communicating, you need to be listening too. Those you're leading don't want to feel like they're simply being spoken to. They need a leader that will listen.

If you aren't listening, you'll miss out on hearing if they need your help with something or have a complaint. Therefore, you'll miss out on things that you could improve.

You could also miss out on hearing any ideas that others have. If you're ignoring these, you will come off as rude.

The bottom line is that you cannot be an effective leader if the only person you're hearing is yourself.

By listening to others, you'll learn how you can improve and help solve difficult situations. This will reduce work-related stress. If you're a leader in a work environment, this could make a huge difference in how much progress you make.

Keep your ears open for new ideas and difficult challenges. You never know what you could pick up by simply hearing what others have to say.

7. Encourage Participation

A leader is supposed to bring people together. To do this, you have to encourage participation from those you're leading.

If you can't bring people together, then you can't lead a group.

By encouraging participation, you'll have a great team that will get tons of work done quickly and efficiently. You don't want anyone left out of the working team.

You may have people that don't want to participate with the rest of the team. You need to talk to these individuals and figure out why they don't want to be a part of the team. They could not get along with others or simply be lazy.

You can't fix laziness, but you can change their tasks to something more enjoyable and exciting for them personally. If nothing seems to be working, that person may not be a good fit for the team.

The best way to bring the team together is to give everyone a personalized part on the team.

8. Recognize Hard Work

You've established yourself as a leader in your group. You have all of your team members specialized where they work best. You're communicating, listening, and working hard.

However, you're still missing something very important if this is all you do.

You need to recognize everyone's hard work and give those hard workers recognition. You may want to consider having a built-in rewards system for your team so that they will be more likely to complete tasks and work harder.

You should also consider that some employees prefer to be given praise in different ways. Some may like public praise, while others want to be praised in private. Some prefer physical gifts, while others prefer non-tangible ones.

You may want to ask what your team members' preferences are before beginning a project. This way, you're showing them that you want to praise them as is comfortable and best for them.

It will also save an embarrassing moment for a shy team member who may be praised in front of the whole group.

9. Keep Trying New Things

You never want to get bored with doing the same old thing every time you go to do a project with your team. You need to keep trying new approaches to see how you like different styles.

You may find that you like a style of leadership and progress that you have never previously tried.

Keep your team in the loop as well. Ask them if they have any ideas for new things to try. One of them may have the best idea you've ever heard. They just need a chance to share it with you.

By staying relevant, you're keeping your team upbeat and excited about everything to come. A boring routine will only give you the label of an uninspiring leader.

10. Count On Us

If you're leading a small business, you should be relying on us for all of your coaching needs. Our team will constantly remind you of these and more techniques on how to become a great leader.

If you haven't worked with us or any business coach in the past, schedule a discovery call today. Running a business is no different than a sport or an academic subject. You need a coach or a tutor to look at what you're doing and help you improve your strategy.

How To Get More Done: 3 Daily Habits To Be More Productive

Stop reading personal development books! 

Most of us know what to do; we do not do them because it is too much effort to take action on the tasks we have learned. Or, what we learned does not seem applicable in our situation. We then pick up another bestseller, hoping there is a more straightforward solution.

Yes, procrastination is also to blame. Most people procrastinate because they are afraid of the possible outcome, failure. Others procrastinate because they don't like change; the task is too hard, confused about how to tackle it, overwhelmed, lacking clarity, or are distracted easily.

If you can identify with any of these, I've got three simple habits I use every day to get me closer to my goals, move the needle, and get more done.

Increase productivity and become highly efficient with these daily habits.

Use A Notepad

You are more likely to get things done when you write things down—personal and business.

Carry your notepad everywhere; in the car, by your nightstand, on your desk, in a meeting. Everywhere!

Ever been driving in the car and remember you need to pick up dry cleaning by five? Write it down when you are stopped. Ever been in a meeting and someone mentions something that reminds you of something you need to do when you get back to the office or home? Write it down. Ever woke up in the middle of the night with a life-changing idea? Write it down.

Ever been daydreaming by the pool, and remember you need to plan that particular party for next week or next month? Write it down.

Our brains are distracted every second, with songs, advertising, social media, conversations. It isn't easy to remember everything we need to do.

Your notepad will be your brain dump so that you can continue to focus on the task at hand but not forget what you need to do later. Use the notepad for business and personal responsibilities. Carry it with you everywhere; you can continuously prioritize what is most important to tackle before days end.

Review your notepad frequently throughout the day, crossing off completed tasks and prioritizing the uncompleted tasks so that you are more productive and get more things done.

Time Block

It takes an average of 20 minutes to focus on the tasks at hand to be productive. Each time a distraction occurs, it takes 20 minutes to re-engage with your productivity. 

The human brain can focus on two-hour durations. 

Block out 60-minute intervals each day with no distractions. Start with one hour, and once you see the benefit of getting more done, add another hour.

Turn off the cell phone, silent email alerts, close the door, turn off social media, and any other possible distraction to be more productive.

Focus On Systems, Not The Goals

"Success is nothing more than a few simple disciplines, practiced every day." - Jim Rhone

Goals are essential for success. But, they should not be the primary focus.

Focus on the day to day tasks that must be executed for the goal.

Focusing on the goal is a distraction. Focusing on the daily disciplines is what accomplishes the objectives.

If your goal is to lose 15 pounds, focus only on the 1,500 calories each day. You will get there with this system.

If your goal is to close $150,000 in sales, determine how many qualified leads need to be reached each day. You will get there with this system.

If your goal is to write a book, determine how many words need to be typed each day. You will get there with this system.

Conclusion: How To Be More Productive

Start with these simple daily habits.

1. Use A notepad

2. Time block

3. Focus on systems, not the goals

Click here if you are ready to "Get Serious" and take your productivity to the next level!

The Golden Rule For Making Business Decisions During A Crisis

On January 24, 1848, a man by the name of James W. Marshall accidentally found gold on his property in the Sacramento area of California. The city was desolate at the time, but gold has value, so the news quickly spread like wildfire. 

In the next few years, hundreds of thousands of gold-seekers rapidly traveled to the area seeking to get rich quickly. Quickly, the area was overpopulated with so many people that chaos and corruption, like gambling, prostitution, and other forms of violence to the area, created a regional crisis. 

This time in history is known as "The Gold Rush of 1849." The migrants traveling to the area by horseback and covered wagons which were eager to become rich became to be known as '49ers, named for the year they began to arrive.

History is invaluable for learning purposes, and "The Gold Rush of 1849" is no exception. This history lesson reaffirms that when there is an opportunity to get rich quickly, the number of those looking to take advantage of other's success drastically increases, resulting in chaos and crisis.

A crisis creates uncharted waters. History lessons from the "Gold Rush of 1849" are essential to learning how to move forward in times of crisis so that we are making smart decisions as small business owners.

Trying to navigate through uncharted waters as a small business can always be challenging. In uncharted water, small business owners should be alert. 

Currently, the uncharted crisis that most everyone around the world is attempting to navigate through is COVID-19, a virus that has no cure, and that is life-threatening. The virus has shut down the global economy around the world. 

There is still a lot of uncertainty about the virus, and presently, there is not a timeline of when the pandemic will let up. Businesses are shutting down in high numbers, people are ordered to stay at home, countries are collapsing, unemployment numbers are skyrocketing, and people are dying.

So, what is the golden rule this history lesson can teach small business owners?

To slow down! Or, more chaos and crisis will prevail just as it did in 1849 when the area became overpopulated with immigrants looking to get rich.

Yes, leaders should indeed be able to make swift and decisive decisions.

But, recognizing that the number of those looking to take advantage of others during a crisis, those who see a golden opportunity like the "Gold Rush of 1849", those looking to get rich quickly by scamming others, increases significantly. So, do not panic and make haste decisions, slow down.

In times of an extreme crisis, good or bad, there will always be a large number of people and businesses moving in to get rich quick, no matter the cost. The best way to avoid getting burned by the influx of getting rich quick schemes is to slow down and do your due diligence.

A crisis is an extended period of time of intense difficulty. So, when navigating through a crisis, research your options, and do your due diligence. Yes, business owners need to make swift and decisive decisions, but you have time in a crisis. Because in most disasters, there is not an overnight fix to navigate to the other side of the crisis. 

If a business is at the point, they need an overnight fix; they more than likely have more significant issues than the crisis itself.

There is not a guaranteed overnight solution. Scammers look to take advantage during a crisis and will typically make extreme promises to lure their victims. 

The status quo and overnight guarantees typically do not stand the test of time and, in the future, often lead to more chaos and crisis of a different kind. The best solutions to overcome a crisis and make sound business decisions are to slow down, do your due diligence, and make incremental changes that will add up over time.

In Times of Crisis, A Business Must Have A Plan

"A goal without a plan is just a wish." - Antoine de Saint-Exupery

"If you fail to plan, you are planning to fail." - Benjamin Franklin

The Covid-19 virus has certainly caused disruption and desperation, affecting most if not everyone around the world. At this moment, most small business owners are desperately trying to figure out what to do next. Many consumers are trying to figure out how they are going to pay bills in the future.

Like most, I have never experienced anything like this in my lifetime. Like most, I try to spread encouragement and inspiration. Like most, I try to help guide and inspire others with my knowledge and experience to help others who are desperately looking for solutions. 

Right now, small business owners would fit that category. And although my small business coaching services are primarily for small business owners, they are also applicable to most leaders, executives, and company culture builders.

Realizing, most of us do not have time to read a lengthy article, let's get to the meat of the subject.

In times of crisis, time is of the essence.

In times of crisis, time is of the essence to make a plan.

A crisis plan is not the same as a typical business plan. A business plan is more about purpose, mission, and vision in a stable economy. A crisis plan is more about prioritizing areas that can help a business navigate through uncharted waters.

A crisis plan addresses areas of your business that affect your outcomes like profitability and the ability to operate in the future.

Realizing that every business is in a different season of vulnerability, the areas addressed may or may not make sense for your business or apply to your business at this time of crisis. 

As a small business coach and marketing professional, I must also state this is not a public relations management crisis plan. This plan is to help guide and direct management to effectively recognize strengths and weaknesses to help navigate your business to the other side of the crisis.

Here are some areas to consider for a crisis plan:

• Action Plan - high, medium, and low priorities

• Innovation Assessment - opportunities thinking outside the box

• Cash is King - catch up invoicing, collections, etc.

• Purchasing - eliminate unnecessary costs

• Vulnerability Assessment - weak areas

• Telecommuting - equipment, systems, processes, compliance

• Systems & Processes - rethinking status quo

• Communications - team leaders and staff

• Contact list - for quick distribution

• Designated chain of command

• Forecasting - cash flow for riding out the storm

• and many more depending on the current state of your business.

If you already have a plan, congratulations! You are ahead of most small businesses. If you would like another set of eyes to review, I would be happy to help you.

If you do not have a plan and would like assistance, I would be happy to help you.

You may reach out to michael@michaeldmorrison.com.

Addressing Today's Crisis As A Business Owner. What To Do?

Today, many businesses are at a standstill because most of the U.S.A. is on pause with some suggested or required lockdown due to Coronavirus (COVID-19) disease. Many business owners have been forced to shut down all operations with no window in sight for re-opening. Future cash flow has come to a halt. Yet, the liabilities have not. So, as a business owner, what should you do?

Well, when I begin to work with a business, I look for areas that are holding a company back. More times than not, these weak areas are typically a result of the lack of direction and clarity and some form of procrastination. So, in this unknown amount of downtime, the first step to making it out on the other side is to commit to doing something. Anything! And do it now.

Do not wait! Time and time again, history has proven that business leaders who work on their business and not in their business in a downturn generally thrive when things turn around.

Immediately, start making a categorized list of everything you can do right now to work on your business. Categorize your list as High Impact, Medium Impact, Low Impact.

A sample of ideas for each are:

High Impact - Discover an innovative way of continuing to do business right now, enquire about SBA Loan, forecast cash outflows/inflows, catch up on invoicing, catch up on providing estimates, organize your workspace for more efficient production moving forward, etc.

Medium Impact - Find apps or platforms that will make your job more efficient in the future, finish that course you signed up for and never completed, create your buyer persona and marketing plan for the future, re-evaluate your expenses and cut your unnecessary costs like those online subscriptions you never use, etc.

Low Impact - Create better systems and processes for smoother operations, create retention programs for returning clients, re-evaluate hiring/onboarding processes, re-evaluate the profitability of your products and services, etc.

Of course, these areas and action items will vary for each business, depending on what season your business is in or how strong it was before the downturn.

The critical thing is to do something now and not nothing at all. Create a list, prioritize it, then take action. Now!

If you feel like this is a daunting task and do not know where to start, I would be happy to help you get started. Let's find a convenient time to visit over the phone or online.

Start working on your business today for success tomorrow! Reach out to me at michael@michaeldmorrison.com.

5 Stress-Reducing Strategies For Business Leaders

No matter where we live, most people are bombarded with a tsunami of marketing. Marketers everywhere are screaming for our attention. Digital marketing researchers claim we see anywhere from four to ten thousand advertisements or brands every day.

It is not a secret that marketers do their best to create a call to action. A call to action tells you what to do or gives a specific task to take right now. Our lives can become very distracted when we are told what to do subconsciously through advertisements four thousand times or more per day, as well as the hustle and bustle demands of everyday life.

Our lives can get very stressful in no time at all, with advertisers trying to get a piece of our attention. Soon, we are chasing rabbits, squirrels, or those shiny new pennies that seem to appear out of nowhere, all day, every day. It’s easy to forget what is essential, but following these five simple tips can help reduce stress in our life.

Focus On One Thing At A Time

Research has proven that the brain is incapable of keeping laser-focused on two things at once. It is time that we accept the fact that the brain cannot multitask. Those who think they are efficient multi-taskers are just master switchers who can quickly switch from task to task. 

By focusing on one thing at a time, your memory will remember more in the future, you will get more tasks completed quicker, you will be able to work smarter, and you will make better decisions. The rewards for focusing on one thing at a time? Less stress and a quicker satisfaction of accomplishment.

Establish A Routine

Successful business leaders are adamant about having structured routines. Knowing in advance the tasks you need to accomplish is vital to your overall well-being. There is nothing more stressful than having a bucket list of things to do and not knowing where to start.

As well, a solid routine can help you in other areas such as: building good habits and breaking bad habits, motivation, momentum, efficiency, reducing procrastination, eliminating distractions, feeling of accomplishment, personal development, consistency, regularity, and most importantly, your success as a business leader.

Organize Your Life

Disorganization is one of the biggest stress triggers. It becomes frustrating and stressful very quickly when we cannot find something that we need right now. More times than not, the reason we need something right now is that we are behind schedule. The culprit for all of this? Disorganization

To stay motivated, we all need some control in our life. Being organized and knowing where things are can help with that sense of control. Organizing our work area and home are great places to start, but many fail to organize their life.

Setting routines, reducing our commitments by learning to say no, and learning to delegate are just a few areas that could reduce our stress level in life if well organized.

Write It Down

The brain is a mighty processor of information. Research has estimated that the whole brain processes 400 billion bits of information every second. The human brain has 10 billion neurons transmitting data to other cells. Your mind has 10 trillion synapses that this information travels over. And, our mind never sleeps. Your brain never stops processing, nor does it ever stop growing.  

With all this processing going on, it is impossible to hold too many thoughts in your head at once. Your brain works mysteriously. It’s a wonder how it remembers anything at all with as much as it is processing for survival.

Ever had one of those “spectacular” ideas that pop in your brain out of nowhere. One of those ideas that is so good you will never forget? And then not even ten minutes later, well, you forget. It happens, and now you know why.

The process of knowing something and trying to remember it can add levels of stress. You know that thought was right there, and you use so much energy, not just trying to remember what it was but also why or how you forgot it.

For this reason, enter the pencil and paper. Better yet, a journal. Ask Richard Branson one of the keys to his success, and he will proudly tell you, his journal. He carries it with him everywhere he goes. And he writes every thought, comment, or bright idea moment down. He has credited some of his best successes to looking back through his journal.

Writing things down is easy. Remembering to write it down is the hard part.

Learn To Say “NO”

“The difference between successful people and really successful people is that really successful people say no to almost everything.” – Warren Buffet

Is your schedule crammed full of appointments, family obligations, to-do lists, and honey-do chores? Then learn to say no like Warren Buffet and many other successful business leaders.

Their reasoning? They know that everyone has the same amount of time in the day. They also know that no one can add more time to their day just because they overcommitted. They fulfill their agenda first to accomplish their top priorities, and then they prioritize other requests.

Learning to say no can be challenging to say, but saying yes isn’t healthy. Saying yes can leave you overcommitted and put your body under too much stress. Leaving you run down and susceptible to illness.

Decide what matters most, and it will be easier to say no. Without having clarity with what is most important, you are more apt to say yes.

Closing

Stress is a significant health issue for many people. The symptoms of anxiety can contribute to high blood pressure, heart disease, diabetes, and numerous other areas of your body. To significantly reduce stress in your life, make a plan, follow a routine, organize your life, write things down, and learn to say no.