How Do You Hire the Right Marketing Professional for Your Small Business?

You know your business. You have a product or service that you’re proud of and that you believe is useful. But how do you get it in front of people? How do you take your product and make it a marketable commodity?

Here’s how: Small-business owners can get their organizations in front of potential customers by hiring outsourced marketing and freelance professionals to optimize their marketing strategies. But where do you find these people, and what do you look for?

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Hiring a freelance marketer can help you turn your focus to making your product better and truly managing your business well. You know your business — but a freelancer will know how to take advantage of online trends, social media, and digital marketing tactics to increase sales and better define your brand.

Where else can you turn when you don’t know where to find someone? The internet, of course. Sites like Upwork and Freelanced offer opportunities for freelance marketers to advertise their services, and you can find individuals who have the necessary skills specific to your marketing needs. You can also work with these professionals on a per-contract basis, allowing you to hire them only for the job you need to accomplish.

Focus on key skills

When searching for the right professional to help your business climb to the next rung on the ladder of success, there are a few critical skills your new marketing employee will need. For instance, they will need to know what metrics to focus on, how to create an online brand, and how to use social media effectively to drive traffic to your site. A knowledge of search engine optimization (SEO) strategies is also key, as 93 percent of online experiences begin with a search engine.

Small businesses use several marketing channels to grow and increase visibility: Website, digital marketing, social media, mobile applications, and public relations are all viable ways to grow your business. This means you will need to hire a freelance marketing professional who is familiar with all of these channels in order to optimize your business. And, just as a bonus, make sure you hire someone who has effective communication skills — both written and verbal.

Look into managed services

An alternative to hiring freelance workers would be to invest in managed services. This includes activities that you can hire out to organizations so that you can focus more on the actual business that you’re running. Managed services can include things like payroll, tax preparation, and financial consulting, or other technology-based functions like website hosting and information management. Business coaching is another service you should look into as a small-business owner. Experts like the ones at Michael D. Morrison Enterprises, LLC., can help you set specific goals — and then achieve them.

Online filing services may also be of use. For instance, forming a limited liability company (LLC) could be one option to explore, as it provides some tax advantages, more flexibility, and less paperwork. An LLC designation also provides some protection for your personal assets in the event that the business were to experience financial or legal trouble. Look into using an online formation service for this, as you can avoid hefty lawyer fees, but make sure you look into your state regulations before filing, as they can vary based on location.

Go forth and create your own success

These are only a few of the skills that you as a small-business owner need to look for in your marketing team, and a few ways to get the right person in the job.

Are you ready to take your business to the next level? Business coaching could be just the thing your company has been missing. Contact the experts at Michael D. Morrison Enterprises, LLC today!