How To Build A Sales Pipeline: A Step-by-Step Guide

Introduction to Sales Pipelines

A sales pipeline is a visual representation of your sales process, from initial lead generation to closing the deal. It's a crucial tool for small businesses to manage their sales efforts, track progress, and identify areas for improvement. Having a well-defined sales pipeline can help you streamline your sales process, prioritize your efforts, and ultimately drive revenue growth.

For small businesses, a sales pipeline is essential for several reasons:

1. Organization and Visibility: A sales pipeline provides a clear overview of your sales funnel, allowing you to see where each lead or prospect is in the buying journey. This visibility helps you stay organized and prioritize your efforts effectively.

2. Forecasting and Goal Setting: By tracking the number of leads and deals in each stage of your pipeline, you can better forecast your sales and set realistic revenue goals. This data-driven approach helps you make informed decisions and plan for growth.

3. Identifying Bottlenecks: A sales pipeline can help you identify bottlenecks or areas where leads tend to get stuck or drop off. By analyzing your pipeline, you can pinpoint and address these issues, improving your overall sales efficiency.

4. Team Collaboration and Accountability: When your entire sales team follows a structured pipeline, it promotes collaboration, accountability, and consistency in your sales approach. This alignment can lead to better communication and more effective sales strategies.

5. Measuring Performance: With a sales pipeline, you can track key performance indicators (KPIs) such as conversion rates, average deal size, and sales cycle length. This data allows you to measure the effectiveness of your sales efforts and make data-driven decisions to improve performance.

By implementing a well-designed sales pipeline, small businesses can streamline their sales processes, gain valuable insights, and ultimately drive sustainable revenue growth.

Define Your Target Market

Defining your target market is a crucial first step in creating an effective sales pipeline. Your target market comprises the specific group of customers who are most likely to be interested in your products or services. By clearly identifying this group, you can tailor your sales and marketing efforts to their specific needs and preferences, increasing the chances of conversion.

To define your target market, start by identifying your ideal customer. Consider factors such as demographics (age, gender, income level, location), psychographics (values, interests, lifestyle), and behavioral characteristics (buying habits, pain points, decision-making processes). The more specific you can be, the better you can cater to their unique needs.

Once you have a clear picture of your ideal customer, create detailed buyer personas. Buyer personas are fictional representations of your target customers, based on real data and research. These personas should include information such as their job roles, responsibilities, goals, challenges, and pain points. Developing buyer personas will help you understand your target market on a deeper level and craft more effective sales and marketing strategies.

Understanding the pain points and challenges faced by your target market is particularly important. By identifying their specific problems and frustrations, you can position your products or services as the solution they've been seeking. This approach not only resonates with potential customers but also demonstrates your expertise and empathy, building trust and credibility.

Regularly review and update your target market definition and buyer personas as your business evolves. Continuously gathering customer feedback, analyzing market trends, and monitoring industry developments will ensure that your sales pipeline remains aligned with your ideal customers' needs.

Map Out Your Sales Process

A well-defined sales process is crucial for effectively managing your sales pipeline and ensuring a consistent flow of revenue. By breaking down the sales cycle into distinct stages, you can better understand where each lead or prospect stands and what actions need to be taken to move them closer to a successful sale.

The number of stages in your sales process may vary depending on the complexity of your product or service, but a typical sales cycle might include the following stages:

1. Prospecting: This is the initial stage where you identify potential customers and gather their contact information.

2. Lead Qualification: During this stage, you evaluate the leads to determine if they are a good fit for your offering and have a genuine need or interest.

3. Needs Assessment: Once a lead is qualified, you dive deeper into understanding their specific requirements, pain points, and objectives.

4. Product Demonstration: At this stage, you showcase your product or service and highlight how it can address the prospect's needs.

5. Proposal and Negotiation: Based on the needs assessment, you present a tailored proposal and negotiate terms, pricing, and any additional requirements.

6. Closing: This is the final stage where you secure the deal and convert the prospect into a paying customer.

Defining clear criteria for each stage is essential to ensure that leads are progressing smoothly through the pipeline. For example, you might require a certain level of budget, decision-making authority, or specific pain points to qualify a lead for the next stage.

Setting up a Customer Relationship Management (CRM) system can greatly facilitate the management of your sales pipeline. A CRM allows you to track leads, record interactions, and monitor their progress through the various stages. It provides a centralized view of your pipeline, enabling you to prioritize your efforts and identify potential bottlenecks or areas for improvement.

Generate Leads

Generating a steady flow of high-quality leads is essential for keeping your sales pipeline full and driving business growth. There are two main approaches to lead generation: inbound and outbound.

Inbound Lead Generation

Inbound lead generation involves creating valuable content and experiences that attract potential customers to your business. This approach is often more cost-effective and can build trust and credibility with your target audience.

Content Marketing: Develop informative and engaging content, such as blog posts, whitepapers, videos, and podcasts, that addresses your target audience's pain points and interests. Optimize this content for search engines to increase visibility and drive traffic to your website.

Search Engine Optimization (SEO): Implement effective SEO strategies to improve your website's ranking in search engine results, making it easier for potential customers to find you when searching for relevant keywords.

Social Media Marketing: Leverage social media platforms to share your content, engage with your audience, and build brand awareness. Participate in relevant online communities and discussions to establish your expertise and connect with potential customers.

Email Marketing: Build an email list of interested prospects and nurture them with valuable content, updates, and special offers. Segment your email list to deliver personalized and relevant messages.

Outbound Lead Generation

Outbound lead generation involves proactively reaching out to potential customers through various channels.

Cold Calling and Emailing: Identify and contact potential customers directly through phone calls or email campaigns. Personalize your outreach and focus on providing value, not just making a sales pitch.

Direct Mail: Send targeted direct mail campaigns to your ideal customer profile, offering valuable information or incentives to encourage engagement.

Networking and Referrals: Attend industry events, join professional organizations, and leverage your existing network to connect with potential customers and gather referrals from satisfied clients.

Advertising: Invest in targeted online and offline advertising campaigns, such as pay-per-click (PPC), social media ads, or traditional print and broadcast media, to reach your target audience.

Combine inbound and outbound lead generation strategies to create a well-rounded approach that aligns with your target market, resources, and goals. Continuously measure and analyze the effectiveness of your lead generation efforts, and adjust your strategies accordingly.

Qualify Leads

Once you've generated a pool of potential leads, the next crucial step is to qualify them. Qualifying leads involves assessing each prospect's fit, interest, and readiness to buy your product or service. This process helps you prioritize your efforts and focus on the leads most likely to convert into paying customers.

Criteria for Qualifying Leads

To qualify leads effectively, you need to establish clear criteria based on your ideal customer profile and sales objectives. Common factors to consider include:

1. Demographics: Evaluate whether the lead fits your target audience based on criteria like industry, company size, location, job title, or role.

2. Budget: Determine if the prospect has the financial means to afford your offering. This may involve assessing their company's revenue, funding status, or budget allocated for your type of solution.

3. Need or Pain Point: Understand the lead's specific challenges, goals, or pain points that your product or service can address. The stronger the need, the more likely they are to convert.

4. Decision-Making Authority: Identify if the lead has the authority to make purchasing decisions or if they need to involve other stakeholders.

5. Buying Timeline: Assess the lead's urgency and readiness to buy. Are they actively researching solutions, or is the need more long-term?

Lead Scoring

To streamline the qualification process, many businesses implement a lead scoring system. This involves assigning numerical values to different lead attributes and behaviors, such as website interactions, content downloads, or demographic data. Leads with higher scores are considered more qualified and prioritized for follow-up.

Prioritizing High-Value Leads

After scoring and qualifying leads, it's essential to prioritize your efforts on the most promising prospects. High-value leads typically exhibit strong buying signals, align closely with your ideal customer profile, and have a pressing need for your solution.

Prioritize leads based on their lead score, level of engagement, and potential lifetime value. Focus your sales team's time and resources on nurturing and converting these high-value leads first, as they represent the greatest potential for revenue growth and a higher return on your sales and marketing investments.

Nurture Leads

Once you've qualified leads as potential customers, it's crucial to nurture those relationships over time. The sales process rarely happens overnight, especially for small businesses. By consistently providing value and staying top-of-mind, you increase the chances of converting leads into paying customers when the timing is right.

Nurturing leads involves a variety of tactics, such as:

Email Marketing: Send regular newsletters, product updates, or educational content that addresses your prospects' pain points and interests. Avoid overt sales pitches and focus on building trust and credibility.

Social Media Engagement: Interact with leads on social platforms by sharing valuable content, responding to comments, and participating in relevant discussions. This helps you stay visible and reinforces your industry expertise.

Personalized Outreach: Take the time to understand each lead's unique needs, challenges, and goals. Reach out with tailored messages or offers that demonstrate your commitment to their success.

Content Creation: Develop high-quality blog posts, whitepapers, case studies, or videos that showcase your knowledge and provide practical advice. This positions you as a trusted authority in your field.

Events and Webinars: Host or participate in virtual or in-person events that allow you to connect with leads, share insights, and answer their questions in real-time.

The key to effective lead nurturing is consistency and patience. By consistently delivering value and building relationships, you establish trust and credibility, making it more likely for leads to choose your business when they're ready to make a purchase decision.

Make the Sale

At this stage of the sales pipeline, your goal is to convert qualified, nurtured leads into paying customers. Effective sales techniques, objection handling, closing strategies, and negotiation tactics are crucial for success.

Sales Techniques

• Ask probing questions to understand the prospect's needs, pain points, and decision-making process.

• Listen actively and demonstrate empathy to build rapport and trust.

• Tailor your pitch to the prospect's specific situation, highlighting how your product or service can solve their problems.

• Use storytelling and real-life examples to make your offering more relatable and memorable.

Overcoming Objections

• Anticipate common objections and prepare thoughtful responses in advance.

• Don't dismiss objections; acknowledge them and provide a counterargument or alternative solution.

• Turn objections into opportunities by uncovering the underlying concerns and addressing them directly.

• Use the "feel, felt, found" technique to empathize and share how others have overcome similar objections.

Closing Strategies

• Look for buying signals, such as asking specific questions or expressing a desire to move forward.

• Use assumptive closing techniques, assuming the prospect wants to buy and guiding them toward the next step.

• Offer incentives or create a sense of urgency to encourage immediate action.

• Summarize the key benefits and value proposition to reinforce the decision to buy.

Negotiation Tactics

• Establish a collaborative mindset, focusing on finding a mutually beneficial solution.

• Understand your walk-away point and be prepared to walk away if necessary.

• Use the "nibble" technique to secure small concessions before making larger requests.

• Leverage scarcity and social proof to increase the perceived value of your offering.

• Consider non-monetary concessions, such as extended warranties or additional services, to reach an agreement.

Remember, the goal is not just to make a sale but to establish a long-term, mutually beneficial relationship with your customers. By employing effective sales techniques, overcoming objections, closing strategically, and negotiating fairly, you can increase your chances of success and drive sustainable growth for your small business.

Follow Up and Upsell

The sales process doesn't end when you close a deal. Effective follow-up and upselling strategies are crucial for maximizing customer lifetime value and driving sustainable business growth.

After a successful sale, it's essential to maintain open communication with your customers. Follow-up calls, emails, or visits allow you to gather feedback, address any concerns, and ensure their satisfaction with your product or service. This post-sale attention demonstrates your commitment to their success and strengthens the relationship.

Moreover, satisfied customers present upsell opportunities. Upselling involves offering complementary products or services that enhance the initial purchase. By understanding your customers' needs and pain points, you can recommend solutions that provide additional value. Successful upselling not only increases revenue but also deepens customer loyalty by positioning your business as a trusted partner.

Customer retention is another key benefit of effective follow-up and upselling. It's generally more cost-effective to retain existing customers than to acquire new ones. By consistently delivering exceptional service and offering tailored solutions, you can foster long-term relationships and turn customers into advocates for your brand.

To maximize the impact of follow-up and upselling efforts, consider implementing a customer relationship management (CRM) system. CRMs allow you to track customer interactions, identify upsell opportunities, and automate follow-up processes. Additionally, encourage your sales team to actively listen to customer feedback and tailor their approach accordingly.

Analyze and Optimize

Regularly analyzing your sales pipeline is crucial for identifying areas of improvement and optimizing your sales process. By tracking key metrics and identifying bottlenecks, you can make data-driven decisions to streamline your pipeline and increase conversions.

Track Key Metrics: Monitor essential metrics such as lead generation rates, conversion rates at each stage, average sales cycle length, and revenue generated. This data will provide insights into the health of your pipeline and pinpoint areas that need attention.

Identify Bottlenecks: Look for stages in your pipeline where leads tend to stall or drop off. These bottlenecks could be due to ineffective lead nurturing, lack of follow-up, or other issues that need to be addressed.

Test and Iterate: Once you've identified potential areas for improvement, experiment with different strategies and tactics. A/B test your lead nurturing campaigns, sales scripts, or follow-up processes to determine what works best for your target audience.

Continuous Improvement: Optimizing your sales pipeline is an ongoing process. Regularly review your data, adjust your strategies, and implement changes based on your findings. Celebrate successes and learn from failures, continuously refining your approach for better results.

By consistently analyzing and optimizing your sales pipeline, you can streamline your sales process, increase conversions, and drive sustainable growth for your small business.

Sales Pipeline Management Tools

A well-designed sales pipeline is crucial for small business growth, but managing it effectively can be a daunting task without the right tools. Fortunately, there are various software solutions available to streamline your sales pipeline management process. Here are some essential tools to consider:

Customer Relationship Management (CRM) Software

CRM software is the backbone of any successful sales pipeline. It allows you to centralize all your customer data, interactions, and activities in one place. Popular CRM platforms like Salesforce, HubSpot, and Zoho CRM offer features like lead tracking, deal management, email integration, and reporting capabilities. With a CRM, you can easily move leads through your sales pipeline stages, assign tasks to team members, and gain valuable insights into your sales performance.

Sales Automation Tools

Sales automation tools can significantly boost your team's productivity by automating repetitive tasks and streamlining your sales processes. Tools like Outreach, Groove, and Salesforce Pardot offer features like email sequencing, lead scoring, and automated follow-ups. These tools can help you nurture leads more efficiently, freeing up your sales reps to focus on high-value activities.

Analytics and Reporting Platforms

Data-driven decision-making is key to optimizing your sales pipeline. Analytics and reporting platforms like Domo, Tableau, and Power BI can help you visualize your sales data and uncover valuable insights. These tools can integrate with your CRM and other data sources, allowing you to track key performance indicators (KPIs) like conversion rates, deal velocity, and revenue forecasts. With these insights, you can identify bottlenecks, adjust your strategies, and make more informed decisions.

Team Collaboration Tools

Effective communication and collaboration are essential for a well-oiled sales pipeline. Tools like Slack, Microsoft Teams, and Trello can help your sales team stay aligned and share information seamlessly. These tools enable real-time communication, task management, and file sharing, ensuring that everyone is on the same page and working towards common goals.

By leveraging these sales pipeline management tools, you can streamline your processes, increase efficiency, and ultimately drive more revenue for your small business.

Sales Pipeline Best Practices

Consistency is key when it comes to effectively managing your sales pipeline. Establish clear criteria for moving leads through each stage and ensure all team members follow the same process. This consistency will help streamline operations and provide accurate pipeline visibility.

Open and frequent communication is essential for pipeline management success. Regular check-ins and updates between sales reps and managers facilitate accountability and enable proactive problem-solving. Encourage transparency about deal progress, obstacles, and support needs.

Foster a culture of accountability within your sales team. Set measurable goals and key performance indicators (KPIs) for each pipeline stage and hold team members responsible for meeting targets. Celebrate wins and provide coaching for improvement areas.

Goal-setting is crucial for driving pipeline performance. Collaborate with your team to set realistic yet ambitious targets for lead generation, conversion rates, and revenue goals. Break down larger objectives into achievable milestones and frequently review progress.

Alignment across your sales, marketing, and customer success teams is vital. Ensure clear handoffs between departments and consistent messaging and processes throughout the customer journey. Regular cross-functional meetings can help identify areas for optimization and maintain cohesion.

Case Studies and Success Stories

Local Bakery Sweetens Sales with CRM Pipeline
A small bakery was struggling to keep track of customer orders and follow-ups. After implementing a simple CRM system with a visual sales pipeline, they could easily see which leads needed nurturing and which were ready to make a purchase. Within six months, their online and in-store sales increased by 25%, and their customer retention rate improved significantly.

Freelance Web Designer Streamlines Project Management
A solo web designer was overwhelmed with juggling multiple client projects. By creating a sales pipeline with specific stages like "Initial Contact," "Proposal Sent," "Contract Signed," and "Project Completed," they could easily visualize each client's status. This allowed them to prioritize tasks, send timely follow-ups, and even identify opportunities for upselling additional services.

Boutique Fitness Studio Flexes Growth Muscles
A local fitness studio was relying on word-of-mouth to attract new members, but their growth had plateaued. After implementing a lead nurturing campaign within their sales pipeline, they could consistently engage with prospective clients through targeted email sequences and social media outreach. This systematic approach helped them convert more leads into paying members, resulting in a 40% increase in new sign-ups within the first year.

Artisanal Soap Company Lathers Up B2B Sales
A small soap manufacturer wanted to expand into the B2B market by selling to local spas and hotels. By defining a clear sales process with stages like "Prospect Research," "Initial Outreach," "Product Sample," and "Contract Negotiation," they could methodically navigate the longer sales cycles typical of B2B transactions. This focused approach helped them land several lucrative corporate accounts within the first few months.

Conclusion

A well-designed sales pipeline is essential for small businesses looking to fuel sustainable growth. By following the steps outlined in this guide, you'll be able to streamline your sales process, identify and nurture qualified leads, and ultimately convert more prospects into paying customers.

Here are the key takeaways to keep in mind:

1. Define your target market and understand their needs and pain points.

2. Map out a clear sales process with distinct stages to move leads through.

3. Implement effective lead generation strategies to build a steady flow of prospects.

4. Qualify leads based on their fit and buying intent to prioritize your efforts.

5. Nurture leads with personalized communication and valuable content.

6. Refine your sales techniques and leverage data to optimize your pipeline.

7. Invest in sales pipeline management tools to automate and simplify the process.

8. Continuously analyze your pipeline's performance and make data-driven improvements.

Remember, building an effective sales pipeline is an ongoing process that requires dedication and continuous refinement. Embrace a growth mindset, stay agile, and don't be afraid to experiment and adapt your strategies as your business evolves.

Take action today by implementing the principles outlined in this guide, and watch your small business thrive with a steady stream of new customers and revenue growth.

Does this sound overwhelming?

Consider hiring a small business coach who can provide in-depth guidance and support for you and your small business to succeed.

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Setting SMART Business Goals: A Simple Guide for Success in the New Year

The end of a year is a great time to reflect on the past twelve months and set goals for the upcoming year. For business owners, setting goals that you can achieve is a critical part of keeping your organization on track and achieving success in the long term. In this blog post, we will go through the steps you can take to plan your business goals for the new year.

Reflect on the Past Year:

Before you start setting new goals for your business, take some time to look back on the past year. What were your accomplishments? What goals did you not meet? What worked well, and what didn't? This reflection will help you to assess where your business stands and what areas need improvement. It can also help you identify any roadblocks or challenges you encountered in the previous year so you can work to address them moving forward.

Some examples of things you might reflect on include:

Sales: Did your business meet its sales targets for the year? If not, what contributed to that miss?

Customer satisfaction: How satisfied were your customers with your products or services? Were there any common complaints or issues that arose throughout the year?

Employee satisfaction: Were your employees happy with their jobs? Did you see high turnover rates or low engagement from your team?

Market trends: Were there any significant changes or developments in your industry? Did your business adapt to these changes or fall behind?

By looking back at these and other vital factors, you can get a sense of what you should focus on in the upcoming year.

Set SMART Goals:

Once you've reflected on the past year, it's time to set new goals for your business. When setting these goals, it's essential to ensure they are SMART: Specific, Measurable, Achievable, Relevant, and Time-Bound.

Specific: Your goals should be clearly defined and precise. Avoid vague phrases like "increase sales" or "grow the business." Instead, be clear about what you want to achieve, such as "increase sales by 10% in Q2."

Measurable: Your goals should be quantifiable so you can track your progress and assess whether you've achieved them. For example, "increase social media followers by 1000" is more measurable than "improve our social media presence."

Achievable: Be realistic about what you can achieve. While it's great to set ambitious goals, they should still be attainable, given your resources and constraints.

Relevant: Your goals should align with your overall business strategy and be pertinent to your industry and customers. If you're a software company, for example, "develop a new mobile app" might be more relevant than "create a line of physical products."

Time-Bound: Set a deadline for achieving your goals, whether that's by month, quarter, or year-end. This will help you to stay accountable and focused on achieving the goal within a specific timeframe.

Some examples of SMART goals for businesses might include:

Increase revenue by 15% in the upcoming fiscal year

Launch a new product line in Q2

Cut operating expenses by 10% by the end of the year

Improve customer satisfaction ratings by 20 by the end of Q3

Once you've set SMART goals, make sure everyone on your team is clear about what they are and what specific actions are needed to achieve them.

Prioritize Your Goals:

Being realistic about what can be accomplished in a given timeframe is important. Some goals may be more urgent or important than others, so you must prioritize them effectively. You might use a grid or chart to help you visualize which goals are high or low priority, or a ranking system where goals are assigned a number or letter (e.g. A/B/C, 1/2/3, etc.).

When prioritizing your goals, consider the following:

Alignment with overall strategy: Are your goals aligned with your business's overall strategy and mission?

Impact on business: Which goals will have the greatest impact on your business's success?

Resource availability: What resources (time, money, team members) do you have available to dedicate to each goal?

By prioritizing your goals, you'll ensure that your team's efforts and resources are being directed towards the most important objectives.

Break Down Goals Into Manageable Tasks:

Once you have established your overall goals and priorities, it's important to break them down into smaller, more manageable tasks. This process can help you identify the steps needed to achieve each goal and can make the goals feel more achievable and less daunting.

For example, if one of your goals is to "increase website traffic by 25%," some of the manageable tasks involved might be:

Conduct keyword research and optimize website copy accordingly

Develop a content marketing plan and calendar

Increase social media presence and engagement

By breaking down your goals into tasks, you'll also be able to allocate these tasks to specific team members or departments, so everyone knows what they need to work on.

Involve Your Team:

Goals don't just come from the top down - involving your team in the goal-setting process is also important. By asking for input and ideas, you'll help your team feel more invested in the success of the business and you may also uncover opportunities for innovation and growth that you otherwise wouldn't have thought of.

Here are some ways you might involve your team in setting business goals:

Hold a group brainstorming session to generate ideas and goals

Ask team members to suggest areas where the business could improve

Provide team members with a list of proposed goals and ask for their feedback and input

By involving your team, you'll make sure that everyone is on the same page and feels motivated to work towards the goals.

Review and Revise Regularly:

Lastly, it's important to stay flexible and adaptable as you work towards your goals. Your business environment and circumstances might change throughout the year, and adjusting your goals and plans is important.

Make sure to regularly review your progress towards your goals and assess whether you need to make any changes. Do this on a weekly, monthly, or quarterly basis, depending on the scale and length of your goals.

If you find that you're not on track to reach a goal or that the goal is no longer a priority, don't be afraid to revise it or even scrap it altogether. It's better to be agile and adapt to change than to be rigid and stick to a plan that's no longer working.

Conclusion:

Setting business goals for the new year is critical to the success of any organization. By reflecting on the past year, setting SMART goals that align with your business strategy, prioritizing effectively, breaking down goals into manageable tasks, involving your team, and regularly reviewing and revising, you'll be well on your way to achieving success in the upcoming year.

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Why Partnerships Fail And How A Small Business Coach Can Lead The Way To Success

Business partnerships have emerged as a promising avenue for growth, innovation, and shared achievements in the intricate landscape of business success. However, the stark reality is that not all small business partnerships flourish; many crumble due to various challenges. To navigate the complexity of why partnerships fail, dissecting the key factors contributing to their downfall is essential. 

In this exploration, we will deep dive into the core reasons why partnerships fail, shedding light on each facet while offering insights into cultivating partnerships that stand the test of time. Additionally, we'll explore how the guidance of a small business coach can provide invaluable assistance in mitigating these pitfalls.

If you want to quickly decide if a business partner is a missing piece to your success puzzle, learn more about our affordable online course, “Are Two Heads Better Than One? Unlock The Key To Deciding If A Business Partnership Is A Missing Piece For Your Business Success.”

1 - Misaligned Goals and Visions: The Crucial Foundation

Partnerships often commence with high hopes and ambitious visions. However, the absence of aligned goals can unravel even the most promising alliances. For instance, consider a scenario where a tech startup partners with an established corporation. Conflicts can arise due to incongruent trajectories if the startup envisions rapid innovation while the corporation prioritizes stability. Such discord in direction fosters resentment and sows the seeds of failure as conflicting expectations chip away at the partnership's foundation.

A skilled small business coach can help bridge this gap by facilitating goal-setting sessions that align with the partners' visions. They can mediate discussions and guide the partners in identifying common objectives, ensuring a solid foundation for collaboration.

2 - Lack of Clear Communication: The Silent Eroder

Effective communication serves as the bedrock of any successful partnership. When communication falters, misunderstandings and missed opportunities arise. Partners who assume rather than converse are at risk of nurturing silent resentments. Picture this: one partner believes the other will handle a critical marketing campaign, leading to a missed deadline and loss of opportunities.

A small business coach can conduct workshops on effective communication strategies, teaching partners to express their ideas clearly and actively listen to each other. Business partners can refine their communication skills through role-playing exercises and real-world examples, enhancing the overall partnership dynamic.

3 - Unequal Contributions and Efforts: The Imbalance Dilemma

Partnerships thrive on mutual effort and balanced contributions. However, the scales tip precariously when one business partner shoulders a disproportionate load regarding resources, responsibilities, or dedication. This imbalance breeds mistrust and undermines the very essence of collaboration. Imagine a scenario where one partner contributes most of the financial investment but expects the other partner to handle most of the workload.

A small business coach can assist in negotiating fair terms, ensuring that contributions are proportional and clearly defined. Their expertise in business dynamics can guide business partners in determining a balance that reflects their respective strengths and capabilities.

4 - Incompatible Cultures and Values: A Fractured Alliance

Divergent cultures and conflicting values can act as poison to business partnerships. Consider a situation where one business partner values transparency while the other prioritizes confidentiality. This incongruence extends to decision-making styles, communication approaches, and strategic approaches. The resulting friction can derail even the most well-intentioned collaborations.

A small business coach can facilitate workshops exploring business partner organizations' cultural values. The coach empowers business partners to navigate potential cultural clashes more effectively by identifying common ground and creating strategies to manage differences.

5 - Failure to Adapt and Evolve: The Stagnation Pitfall

In the dynamic business landscape, business partnerships must evolve to remain relevant. Failure to adapt to shifting market dynamics, technological advancements, or changing customer preferences leads to stagnation. Embracing change and staying nimble is critical for partnership longevity.

A small business coach with industry insights can guide business partners in identifying emerging trends and adapting their strategies accordingly. They provide an external perspective that aids in recognizing areas where adjustments are necessary for sustained success.

6 - Financial Disputes and Mismanagement: The Monetary Quagmire

Monetary disputes can swiftly unravel business partnerships. Disagreements over financial contributions, profit distribution, and investment decisions sow discord. Partners must create clear financial agreements, maintain transparency, and foster a shared fiscal vision to ensure the partnership's resilience.

A small business coach experienced in financial management can help business partners develop comprehensive financial plans that outline contributions, profit sharing, and investment strategies. Setting these parameters upfront significantly reduces the likelihood of financial disputes.

7 - Lack of Defined Roles and Responsibilities: The Ambiguity Abyss

The ambiguity surrounding roles and responsibilities leads to chaos within business partnerships. Partners grappling with undefined roles are prone to confusion and blame-shifting. Clear delineation of tasks, obligations, and decision-making authority is vital for a harmonious collaborative rhythm.

A small business coach can facilitate role-definition sessions, where partners outline their strengths and preferences. By matching these to specific roles, business partners enter the partnership with a clear understanding of their responsibilities and how they contribute to the overall success.

8 - Changing Market Conditions: The Unpredictability Factor

Business partnerships unprepared for external disruptions are vulnerable. Economic downturns, regulatory shifts, or sudden market changes can undermine even the most promising collaborations. Partners must remain adaptable, ready to pivot in response to unforeseen challenges.

Armed with industry expertise, a small business coach can guide business partners in scenario planning and risk mitigation. By anticipating potential challenges, partners can develop contingency plans that allow them to navigate unexpected shifts in the market.

9 - Ego and Power Struggles: The Collaboration Killer

Ego-driven power struggles can dismantle business partnerships. When personal agendas overshadow shared goals, conflicts ensue. Successful partnerships require prioritizing collective objectives and minimizing personal ego.

A small business coach can facilitate conflict resolution workshops, equipping partners with tools to address ego-driven disputes constructively. By fostering a culture of open dialogue and mutual respect, the coach helps partners overcome personal barriers to collaboration.

Conclusion

A roadmap to small business partnership success emerges as we unveil the intricate landscape of why partnerships fail. Navigating through misaligned goals, communication breakdowns, and other pitfalls allows us to build enduring and thriving partnerships. Learning from failures gives us the tools to construct robust collaborations rooted in effective communication, mutual understanding, and equilibrium.

Are you ready to unravel the secrets of successful business partnerships and sidestep the pitfalls of failure with the guidance of a seasoned small business coach? 

Immerse yourself in our comprehensive online course, a treasure trove of insights into the intricacies of why partnerships fail. 

Gain the knowledge and strategies necessary to foster enduring, fruitful alliances. 

Embark on this transformative journey now and seize the opportunity to cultivate partnerships that weather challenges and emerge stronger. 

With the support of a small business coach, you'll be well-equipped to navigate the business partnership landscape with confidence and expertise.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

The Ultimate List of The Top 20 Business Books for Small Business Owners

For small business owners, continuous learning and personal development are crucial for staying ahead in today's competitive market. Reading insightful business books provides valuable knowledge and guidance and offers inspiration and fresh perspectives. In this blog post, my team and I present the top 20 business books that we feel are essential for small business owners. From leadership and management to marketing and growth strategies, these books cover a wide range of topics to help you succeed. As a bonus, we will also highlight "Do Not: Start or Run a Business My Way," a book I wrote as your small business specialist, Michael Morrison, which provides unique insights and unconventional advice for entrepreneurs. 

Let's dive in!

1. "The Lean Startup" by Eric Ries: This groundbreaking book introduces the lean startup methodology, emphasizing the importance of continuous innovation, customer feedback, and iteration. It provides valuable insights on how to build a successful business while minimizing waste and maximizing efficiency.

2. "Good to Great" by Jim Collins: Jim Collins explores the key differentiators between good companies and truly great ones. The book presents valuable lessons on leadership, sustainable growth, and the importance of building a strong organizational culture.

3. "The E-Myth Revisited" by Michael E. Gerber: In this classic, Gerber explains the entrepreneurial myth and offers guidance on how small business owners can avoid common pitfalls. It emphasizes the importance of working on the business for long-term success rather than in the business. This book is one of our all-time favorites that my team and I often read from cover to cover.

4. "Think and Grow Rich" by Napoleon Hill: An all-time classic. This book explores the mindset and principles necessary for achieving financial success. It offers timeless wisdom on goal setting, perseverance, and the power of positive thinking. This is a book that continues to stand the test of time.

5. "The 7 Habits of Highly Effective People" by Stephen R. Covey: Covey's book presents a holistic approach to personal and professional effectiveness. It outlines seven habits that can transform individuals into highly successful and fulfilled business owners.

6. "Crushing It!" by Gary Vaynerchuk: In this book, Vaynerchuk provides valuable advice on leveraging social media platforms to build a personal brand and grow a business. It's a must-read for small business owners looking to harness the power of social media marketing.

7. "The Innovator's Dilemma" by Clayton M. Christensen: Christensen examines disruptive innovation and explains how established companies can navigate the challenges of disruptive technologies. The book provides insights into staying competitive and fostering business growth in a rapidly changing market. Innovation is critical for success!

8. "Start with Why" by Simon Sinek: Sinek's book explores the power of purpose and why it is crucial for business success. By identifying and communicating the "why" behind your business, you can inspire loyalty and differentiate yourself from the competition.

9. "Purple Cow" by Seth Godin: In this book, Godin emphasizes the importance of standing out in a crowded marketplace. It encourages small business owners to create remarkable products or services that are truly unique, attracting customers and driving growth. The title itself is fun and easy to read!

10. "The Four-Hour Workweek" by Timothy Ferriss: Ferriss challenges the traditional notion of work and introduces strategies for achieving more with less. The book provides practical tips on outsourcing, automation, and time management, enabling small business owners to achieve greater efficiency. This book will challenge you to think differently and not how you think.

11. "Scaling Up" by Verne Harnish: A practical guide to scaling businesses, Harnish's book covers essential strategies and frameworks for sustainable growth. It focuses on the four critical areas of business: people, strategy, execution, and cash. An abundance of nuggets is in this book.

12. "The Power of Now" by Eckhart Tolle: While not specifically a business book, Tolle's masterpiece teaches the importance of living in the present moment. By adopting a mindful approach, small business owners can enhance their decision-making, reduce stress, and improve their overall well-being.

13. "The Tipping Point" by Malcolm Gladwell explores the tipping point concept and how small changes can lead to significant impacts. The book provides insights into marketing, social trends, and the art of creating viral growth for businesses.

14. "The One Thing" by Gary Keller and Jay Papasan emphasizes the power of focus and prioritization. It guides small business owners in identifying and focusing on the most critical tasks that drive business success.

15. "Delivering Happiness" by Tony Hsieh: Hsieh, the former CEO of Zappos, shares his entrepreneurial journey and the importance of delivering exceptional customer service. The book highlights the impact of company culture and how it contributes to business growth.

16. "The Art of War" by Sun Tzu: Though a military strategy book, "The Art of War" offers valuable lessons on leadership, strategic planning, and competitive advantage. Small business owners can apply these principles to outmaneuver competitors and achieve business success.

17. "Influence: The Psychology of Persuasion" by Robert Cialdini: Cialdini delves into the principles of persuasion and how they can be applied to influence others. Understanding these psychological triggers can help small business owners improve their marketing, sales, and customer relations.

18. "Profit First" by Mike Michalowicz: Michalowicz introduces a unique approach to managing finances in small businesses. The book advocates for allocating profit first, transforming how entrepreneurs handle their cash flow, and ensuring long-term profitability.

19. "Mindset: The New Psychology of Success" by Carol S. Dweck: Dweck explores the power of mindset and how it impacts our achievements. By adopting a growth mindset, small business owners can overcome challenges, embrace learning opportunities, and achieve personal and professional growth. One of our podcast guests highly recommended this book.

20. "Do Not: Start or Run a Business My Way" by yours truly, me: This book is a memoir of things I did wrong and things I learned to do right. It offers a fresh perspective on small business ownership, challenging traditional norms and encouraging innovation, business coaching, and exponential growth.

Learn To Earn!

Reading is an invaluable tool for small business owners seeking growth, inspiration, and fresh perspectives. The top 20 business books listed above cover a wide range of topics, from leadership and marketing to personal development and strategy. Additionally, "Do Not: Start or Run a Business My Way" offers unique insights for entrepreneurs, complementing the other books in this list. Small business owners can enhance their skills, make informed decisions, and unlock new opportunities for business success and growth by investing time in reading and continuous learning.

BONUS: Every entrepreneur who has hit the million dollar mark or more in annual revenue on our podcast Small Business Pivots has mentioned they contribute much of their success to learning and investing in a small business coach or mentor.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

Finding The Right Business Coach For Your Small Business Success: Expert Tips And Outcomes To Expect

As a small business owner, it's natural to seek guidance and support to enhance the growth and success of your venture. However, the business coaching industry is saturated with individuals claiming to be experts without the necessary qualifications or experience. This abundance of unqualified small business coaches has left some entrepreneurs disillusioned and skeptical about the effectiveness of business coaching as a whole. 

In this article, we will discuss the essential steps you can take to find the right small business coach who can positively impact your business's success.

1 - Define Your Goals and Needs:

Before embarking on the search for a small business coach, clearly understanding your goals and needs is crucial. Reflect on the specific areas in which you require guidance and support. Are you struggling with marketing and sales? Do you need help with strategic planning or leadership development? Identifying your needs will help you find a coach with expertise in the areas that align with your small business challenges.

2 - Look for Relevant Experience:

One of the primary criteria for selecting a small business coach is their relevant experience. A coach with hands-on experience as a successful entrepreneur or business leader can provide invaluable insights and practical advice. Look for small business coaches with a track record of building and scaling small businesses. They will have firsthand knowledge of your challenges and can guide you through potential obstacles. Ask questions!

A few example questions are:

Have you owned a business other than your consulting practice?

What product or service did they offer?

How many have you owned?

Were they successful?

How much annual revenue did they generate?

How many employees did you lead in your biggest company?

Do you follow a specific business coaching framework?

3 - Seek Recommendations and Referrals:

Remember to consider the power of word-of-mouth recommendations when searching for a small business coach. Reach out to fellow entrepreneurs, business networks, or industry associations for referrals. Ask for specific feedback regarding the coach's expertise, approachability, and ability to adapt to unique situations. A referral from a trusted source significantly increases the likelihood of finding a reliable and competent business coach.

4 - Evaluate Coaching Style and Approach:

Every small business coach has a unique coaching style and approach. Schedule introductory calls or meetings with potential coaches to understand their methodologies. A good coach should fit your personality, communication style, and learning preferences well. Ask about their coaching process, whether it involves a structured framework or a more flexible approach. Find a coach who can adapt their strategies to your specific needs and can provide personalized guidance.

5 - Assess Communication and Rapport:

Effective communication and a strong rapport are essential for a successful coaching relationship. During your initial interactions with prospective coaches, pay attention to how they listen, respond, and engage with you. A skilled business coach should be an active listener, empathetic, and able to ask insightful questions. Their communication style should encourage open dialogue, trust, and collaboration.

6 - Request Testimonials and Case Studies:

To gain further insights into a coach's effectiveness, ask for testimonials or search their Google business page for testimonials from past clients or case studies that showcase their success stories. Genuine testimonials can provide evidence of a coach's ability to drive positive outcomes and deliver tangible results. Look for testimonials highlighting the coach's expertise in problem-solving, strategic planning, or small business growth, depending on your specific needs. Check out our testimonials here.

7 - Discuss Expectations and Boundaries:

Before committing to a business coaching relationship, have a candid discussion about expectations, boundaries, and the terms of engagement. Clearly define the frequency and duration of coaching sessions, the mode of communication, and the financial arrangements. Discuss the coach's availability and commitment to your success. This conversation will help establish a mutual understanding and ensure a productive coaching experience.

Finding the right small business coach can be a transformative experience for your small business. By following the steps outlined in this article, you can increase your chances of selecting a qualified and competent business coach who understands your unique challenges and can guide you toward success. 

Remember, a skilled business coach with relevant experience, strong communication skills, and a personalized approach can make all the difference in helping you overcome obstacles, maximize your potential, and achieve your small business goals.

What To Expect From A Small Business Coach

Small business owners can expect several valuable contributions to their entrepreneurial journey when engaging with a business coach. Here are some key expectations that small business owners should have from their business coaches:

1 - Expert Guidance and Industry Insights: 

A competent business coach brings in-depth knowledge and expertise to the table. They offer guidance on various aspects of running a small business, such as strategic planning, marketing, sales, finance, operations, and human resources. They can provide insights into industry trends, best practices, and proven strategies to help small business owners make informed decisions and navigate challenges effectively.

2 - Objective Perspective and Feedback: 

A business coach serves as an objective third party who can offer a fresh perspective on your business. They can provide:

• Honest feedback and constructive criticism.

• Highlighting blind spots.

• Identifying areas for improvement.

• Challenging your assumptions.

Their objective viewpoint helps you see your small business from a different angle, enabling you to make necessary adjustments and enhance your decision-making process.

3 - Accountability and Goal Setting: 

A business coach helps small business owners set clear goals and holds them accountable for achieving those goals. They assist in defining measurable objectives, breaking them down into actionable steps, and creating a roadmap to success. A coach can monitor your progress, provide support, and help you stay on track, ensuring that you follow through with your plans and make consistent strides toward your desired outcomes.

4 - Problem-Solving and Decision-Making Support: 

Running a small business involves facing numerous challenges and making critical decisions along the way. A business coach acts as a trusted advisor, helping you navigate complex situations and solve problems effectively. They can provide frameworks, tools, and methodologies to analyze and address challenges, enabling you to make informed decisions that align with your business objectives.

5 - Personal and Professional Development: 

Beyond the business aspect, a business coach can support your personal and professional growth as a small business owner. They can help you identify and leverage your strengths, enhance your leadership skills, and build self-confidence. They may provide guidance on time management, work-life balance, and stress management, ensuring that you are equipped with the skills and mindset necessary to thrive as an entrepreneur.

6 - Tailored Strategies and Action Plans: 

A skilled business coach recognizes that every small business is unique. They understand that a one-size-fits-all approach does not work. Therefore, they develop tailored strategies and action plans that suit your specific business needs, goals, and challenges. A coach should be flexible and adaptable, adjusting their methodologies to accommodate your individual circumstances and ensuring that the guidance provided aligns with your business's vision and values.

7 - Support in Overcoming Obstacles: 

Entrepreneurship can be a lonely journey, and overcoming obstacles can sometimes feel daunting. A small business coach acts as a supportive partner, helping you navigate through tough times, offering encouragement, and providing guidance when faced with setbacks. They can assist in developing resilience, offering solutions, and motivating you to persevere during challenging phases of your business.

It's important to note that while a business coach can provide valuable guidance and support, the ultimate responsibility for implementing strategies and achieving small business success rests with the small business owner. The coaching relationship should be built on mutual trust, open communication, and a commitment to collaboration to ensure the best possible outcomes for the business.

If you are ready to talk to one of the top-rated small business coaches centrally located in Oklahoma City, Oklahoma, in the United States, CLICK HERE to chat or CLICK HERE to call us at 405-919-9990 today!

Unleash Your Business's Potential: How a Small Business Coach Can Help You Achieve Success

Small business owners face numerous challenges that often delay their growth and success. One of the significant challenges is disorganization and chaos within the business operations. Small business owners who struggle with managing their businesses, lack clarity in their vision, and have unclear direction, can benefit from the guidance of a business coach. 

This blog post will explore how a business coach can help a disorganized and chaotic small business become profitable and efficient.

1. Identifying the Root Cause of Disorganization

The first step towards solving a problem is identifying the root cause. For example, a business coach can help the small business owner identify the root cause of disorganization and chaos within the business operations. Next, they will evaluate the business processes, systems, and procedures and identify areas for improvement. 

Once the root cause is identified, the business coach can work with the small business owner to develop a strategy to address the underlying issues.

2. Develop a Clear Vision and Strategy

A business coach can help a small business owner develop a clear vision and strategy for their business. This is important because it is difficult to make progress without clear direction. Every business must have a north star and guiding light to follow.

The business coach will work with the small business owner to identify their long-term goals and create a plan to achieve them. Then, they will help the small business owner to break down the goals into smaller, achievable tasks and develop a timeline for completing them.

3. Implementing Effective Business Systems

A business coach can help a small business owner implement effective business systems and processes, also known as SOPs. Systems and processes are essential for creating efficiency and consistency in business operations. 

The business coach will work with the small business owner to identify areas where systems are needed and develop a plan for implementing them. They will also provide training to ensure that everyone in the organization understands how the systems work and how to use them effectively.

4. Accountability and Motivation

A business coach can provide accountability and motivation to a small business owner. Accountability is important because it ensures that the small business owner stays on track with their goals and commitments.

The business coach will hold the small business owner accountable for completing the tasks they have committed to and provide motivation to keep them focused and motivated. This can be especially beneficial for small business owners who struggle with staying focused and motivated.

5. Developing Leadership Skills

A business coach can help a small business owner develop leadership skills. Leadership skills are essential for managing employees and creating a positive work environment. 

The business coach will work with the small business owner to develop leadership skills, including communication, delegation, and conflict resolution. This will enable the small business owner to create a positive work environment, increase employee satisfaction, and ultimately, improve business performance.

Choosing the Right Business Coach: A Step-by-Step Guide to Hiring the Perfect Fit for Your Small Business

As a small business owner, hiring a business coach can be a significant investment in your professional growth and the success of your business. A business coach can provide valuable insights, guidance, and support to help you overcome challenges, achieve your goals, and unlock your full potential as an entrepreneur. However, with so many available options, choosing the right business coach who aligns with your needs, goals, and values is essential. 

Below is a step-by-step guide to help you hire the perfect business coach for your small business.

Define Your Goals and Expectations for Hiring a Business Coach

Before hiring a business coach, it's crucial to have a clear understanding of your goals and expectations. What specific areas of your business do you need help with? For example, do you want to improve your leadership skills, enhance your marketing strategies, or streamline your operations? Understanding your goals and expectations will help you identify the right business coach with expertise and experience. Be specific about what you want to achieve and what you expect from the business coaching relationship, as this will serve as a foundation for your search.

Do Your Research for Potential Business Coaches

Once you clearly understand your goals and expectations, it's time to conduct thorough research to identify potential business coaches. Start by requesting referrals from your professional network, colleagues, or fellow entrepreneurs. Next, look for business coaches with experience working with small businesses in your industry or niche. Utilize online resources such as business directories, industry associations, and social media platforms to find potential candidates. Review their websites, testimonials, and online presence to understand their expertise and approach.

Assess Their Business Ownership Experience and Expertise

When evaluating potential business coaches, assessing their experience and expertise is crucial. Look for business coaches who have owned businesses and have a proven track record of working with small businesses and achieving successful results. Consider their expertise in specific areas that align with your goals and expectations. For example, if you need help with marketing, look for a business coach with a background in marketing or a successful track record of helping businesses improve their marketing strategies. Assessing their experience and expertise will give you confidence in their ability to provide the guidance and support you need.

Check Their Coaching Style and Approach

Every business coach has their own coaching style and approach. Finding a coach whose style and technique resonate with you and your learning preferences is essential. For example, some business coaches may focus on a directive approach, providing specific advice and solutions, while others may use a more facilitative approach, guiding you to find your own answers through questioning and reflection. Consider your preferred learning and communication styles, and look for a business coach who can adapt their coaching approach to meet your needs. A good fit in coaching style and approach will ensure a more effective coaching relationship.

Consider Fit and Chemistry 

Last but not least, consider the fit and chemistry between you and the potential business coach. The coaching relationship requires trust, open communication, and a positive rapport. Consider if you feel comfortable sharing confidential information.

In conclusion:

In conclusion, a business coach can be a valuable asset to a small business owner struggling with disorganization and chaos within their business operations. 

Are you ready to make changes in your small business?

Contact us today at 405-919-9990 or schedule a free consultation by clicking here!

How To Set Goals That You're Actually Going To Achieve

If you've ever set a goal in January only to fizzle out by February or March, you know that achieving goals is harder than it sounds. In fact, 80% of people fail to keep their new year's resolutions. 

But don't throw in the towel just yet. In this article, you will learn how to set goals that work. You'll understand the difference between the way you set goals in the past and the better way to do it moving forward.

Read on! 

Take a Good Long Look at Your Life

The best way to succeed in reaching your goals is to start by taking stock.

You need to evaluate where you are in life. Look at each area in your life: relationships, finances, career, health, wellness, creativity, and so on.

Be completely honest with yourself. It might help to do an assessment or write down how satisfied you are in each area on a scale of 1 to 10.

Then look over your findings. What areas need improvements? What parts of your life are you unsatisfied with?

Answering these questions will help you start from where you really are. Then, you are more like to make goals that are attainable and realistic because you aren't under delusions that will cause you to fail.

Once you have goals in place, you will be on your way to moving towards a life you love in every aspect. 

Imagine the Best Case Scenario 

Taking stock of your life can be shocking and discouraging. But don't worry. The next thing you will do is imagine an overarching vision for how you want your life to be.

Setting goals without having a clear idea of what you want your life to look like afterward makes you less likely to succeed. By cementing that vision in your mind, you know exactly what you're working towards.

Let's look at some examples. Some people set goals like go to the gym three times a week or lose 40 pounds. But that doesn't motivate you because you don't have a vision for what life will be like once you reach that goal.

Instead, imagine a life where you run a 10K race every 6 months and go for long hikes with your dog each week. Imagine that each Saturday you join other rowing enthusiasts on the lake and practice for a rowing competition.

That vision can do a lot to carry you as you force yourself to the gym three times a week. 

Consider the key areas of your life—health, relationships, finance, career, personal/ spiritual development. Then write down your vision for each category.

Put everything down! This is the time to dream big! 

Set SMART Goals

You've probably heard of SMART goals before. This acronym stands for “specific, measurable, achievable, realistic, and time-based.”

Non-smart goals are little more than wishes. "I want to lose 15 pounds or I want to earn six figures" don't tell you how you will do it or when.

Instead, a smart goal would be, I want to lose one pound a week by eating clean and exercising every day so that I can lose 15 pounds by Christmas.

A big part of how to set goals and achieve them is to break large goals into smaller pieces. When you do this, the goal is still clear yet it is also within reach. 

One pound a week feels much more manageable than 15.

Also, achieving the smaller (in this case weekly) goals gives you a confidence boost. Then you feel motivated to push forward to the next step.

If your goal is large, see if you can break it down to quarterly goals. Let's say that you want to get a better job that pays X amount by next year. 

Break that goal into quarterly items you can do. On that list might be updating your resume, taking training courses to refresh your skillset. 

Then the second quarter might include interview prep skills and practice interviews. The third and fourth quarter might include applying to jobs and expanding your network.

Once you have your quarterly goals mapped out. Break those down into weekly goals. If you want to apply to 50 jobs a quarter, you can break that down to 12 a week.

Set Goals in Writing

This is crucial when you want to learn how to set goals.

Just the act of writing down a goal makes it real and tangible. It also matters how you write it. 

Avoid phrases like "I will try to..." Instead, choose powerful action words like "I will..."

Put that written goal where you can see it multiple times a day. Perhaps on your bathroom mirror, or on your computer screen, or on the fridge. 

Plan Your Behavior 

Research shows that you are two or three times more likely to stick to a goal if you have a specific plan for when, where, and how you will do the behavior you want.

This ties in closely to setting SMART goals. In one study, researchers asked people to fill in this sentence: “During the next week, I will partake in at least 20 minutes of vigorous exercise on [DAY] at [TIME OF DAY] at/in [PLACE].”

What they found is that those who completed that sentence were up to three times more likely to do the exercise compared to those who set a goal but didn't make specific plans.

In psychology, these plans are called  “implementation intentions.” They outline when, where, and how you intend to implement a certain action.

You can use this technique for everything you want to change in your life. From improving your grades to being able to quit smoking.

Habit Stacking 

Another way to learn how to set goals in life is to pair your new habit with something you already do. This is called habit stacking. All you have to do is decide that you will do your new habit before or after an existing daily habit.

For example: After I pour my morning cup of coffee, I will meditate for five minutes using my meditation app.

If you are on the hunt for a better job, your habit stacking might look like this. After I come back from my lunch break, I will send out one email to someone in my network.

This is really an easy way to get into the routine of your chosen goal. If you are someone who easily forgets things, this is a great tool for you.

Also, if you are a creature of habit, you will find this technique makes it easy to start changing the way you live your life.

Habits are the little know secret for success. Fine-tune yours and watch your life change.

Align Your Goals With Your Values

This step often naturally happens after you write down your vision for each area of your life. Yet, it's worth explaining it fully.

If you set a goal that doesn't align with your core values, it will be an uphill battle each step of the way. Some people can push past that resistance and accomplish it, but many of us can't.

Also, you may not realize that this is the reason why you find it almost impossible.

Ask yourself if your goals fit into the values that you hold close. Goals that you set because you think you should won't motivate you.

It is vital that your goals line up with who you are and especially who you want to be. Perhaps you want to be a great leader because of the powerful effect leaders have had on your life. 

Remember, goal setting is so personal. Goals aren't just something that can be borrowed or passed around from friends and family members.

You have to set goals that work for you.  

Make Sure You Have a Floor

Most people when setting goals are very clear about what they want to accomplish.

But what about when you have a terrible cold or a migraine? What about the days when your kids are acting out and so you have a bad sleep? What happens when you are on a family road trip or on a business trip?

Real life happens. It's not always easy to reach the goal when life gets in the way.

But instead of feeling like a failure or giving up, there is a perfect solution.

When you set a goal, consider that your ceiling.

For example, go for a 5-mile run every day. Great, that's your ceiling. Now you need a floor. 

The floor is the bare minimum that you could do even if everything conspires against you such as in the examples above.

If your kids are sick and you are on vacation and you have a headache - what is possible and doable on that day? Probably you can't run 5 miles that day.

But can you speed walk around your block? Or can you lace up your running shoes and at least jog to the mailbox and back?

The floor will be different for everyone. But it is what you know you can do no matter what.

Then, try to get those 5 miles whenever possible. But on days when it just isn't possible, you do your floor. 

Having a floor means you didn't fail and you are still working towards your end goal.

How to Set Goals That Work 

There you have it! A detailed guide on how to set goals that work.

We hope that this article has given you the confidence to know that it is possible to achieve your goals. It is possible to change your life.

Now you know how.

Are you ready to explore what possibilities are out there for you? Book a discovery call with Michael Morrison today.