Small Business Strategy for Success: A Fresh Start Every Day

Introduction: The Importance of a Fresh Start

As a small business owner, embracing a fresh start every day is paramount to achieving long-term success. The entrepreneurial journey is filled with challenges, setbacks, and constant evolution, making it essential to approach each day with a renewed mindset and unwavering determination.

A fresh start allows you to leave yesterday's disappointments and failures behind, freeing your mind from the weight of past struggles. It empowers you to tackle new opportunities with a clear vision and renewed energy, enabling you to make the most of each day's potential.

By embracing a fresh start daily, you cultivate a mindset of resilience and adaptability, two critical traits for navigating the ever-changing landscape of small business ownership. This approach fosters a growth mindset, encouraging you to learn from past experiences and continuously improve your strategies and operations.

Throughout this content, we will explore practical strategies and techniques to help you harness the power of a fresh start every day. From setting clear goals and priorities to fostering a supportive network and practicing self-care, we will delve into the essential elements that will enable you to consistently approach your business with a renewed perspective and heightened motivation.

Ultimately, embracing a fresh start each day is a powerful mindset shift that can propel your small business toward sustained success. By leaving the past behind and focusing on the present moment, you can seize new opportunities, overcome challenges with renewed vigor, and continuously strive for growth and excellence.

Reflect on Yesterday's Successes and Challenges

As a small business owner, it's crucial to take a moment each day to reflect on the previous day's successes and challenges. This practice not only helps you learn from your mistakes but also acknowledges your accomplishments, building momentum for the day ahead.

Start by celebrating your wins, no matter how small they may seem. Did you land a new client? Receive positive feedback from a customer? Or perhaps you streamlined a process that improved efficiency? Recognizing these achievements, even the minor ones, can boost your confidence and motivate you to keep pushing forward.

Next, examine the challenges you faced. What obstacles did you encounter, and how did you overcome them? If you weren't able to resolve an issue, take the time to analyze what went wrong and how you can approach it differently in the future. Learning from your mistakes is an invaluable part of the entrepreneurial journey, as it allows you to grow and adapt.

Remember, setbacks are inevitable, but how you respond to them is what truly matters. Embrace a growth mindset and view each challenge as an opportunity to learn and improve. Rather than dwelling on failures, focus on the lessons they provide and use them to refine your strategies and processes.

By reflecting on both your successes and challenges, you'll gain a deeper understanding of what works and what doesn't for your business. This self-awareness will help you make informed decisions, adjust your approach when necessary, and ultimately drive your business towards greater success.

Set Clear Goals for the Day

As a small business owner, setting clear goals for the day is crucial to maintaining focus and direction. Emphasize the importance of setting specific, measurable, achievable, relevant, and time-bound (SMART) goals. By establishing SMART goals, you can prioritize your tasks, allocate your resources effectively, and track your progress throughout the day.

Specific goals provide clarity and define what you want to achieve. Instead of vague objectives like "increase sales," set a specific goal such as "generate 10 new leads through social media outreach." Measurable goals allow you to quantify your progress and success. For example, "increase website traffic by 15% within the next month."

Achievable goals should challenge you while remaining realistic and attainable within the given timeframe. Relevant goals align with your overall business strategy and contribute to your long-term objectives. Time-bound goals establish a sense of urgency and accountability by setting deadlines.

When setting daily goals, consider your priorities, resources, and constraints. Break down larger goals into smaller, actionable steps to make them more manageable. Regularly review and adjust your goals as needed to adapt to changing circumstances or new opportunities.

Prioritize and Plan Your Tasks

Effective task management is crucial for small business success. By prioritizing and planning your tasks, you can optimize your time, increase productivity, and stay focused on the most important objectives. Here are some tips to help you prioritize and plan your tasks effectively:

1. Identify Urgent and Important Tasks: Use the Eisenhower Matrix or a similar prioritization technique to categorize your tasks based on their importance and urgency. Focus on the urgent and important tasks first, as they require immediate attention and have a significant impact on your business.

2. Create a Daily To-Do List: Start each day by creating a comprehensive to-do list that includes all the tasks you need to accomplish. This list will help you stay organized and ensure that no important task is overlooked.

3. Prioritize Your To-Do List: Once you have your to-do list, prioritize the tasks based on their importance, urgency, and potential impact on your business. Use a numbering system or color-coding to visually distinguish the high-priority tasks from the lower-priority ones.

4. Schedule Your Tasks: After prioritizing your tasks, allocate specific time slots for each task in your daily schedule. Be realistic about the time required for each task, and consider potential interruptions or unexpected events that may arise.

5. Use Time Blocking: Implement the time blocking technique by dedicating specific blocks of time to work on high-priority tasks without interruptions. This focused approach will help you stay on track and increase your productivity.

6. Eliminate Distractions: Identify and eliminate potential distractions that can derail your productivity. Turn off notifications, close unnecessary tabs or applications, and create a distraction-free environment to stay focused on your tasks.

7. Build in Buffer Time: Leave some buffer time in your schedule to account for unexpected delays, emergencies, or tasks that may take longer than anticipated. This flexibility will help you avoid feeling overwhelmed and maintain a healthy work-life balance.

8. Review and Adjust: At the end of each day, review your progress and adjust your plan for the next day accordingly. Celebrate your accomplishments, and identify areas where you can improve your time management and task prioritization.

Remember, effective task prioritization and planning are ongoing processes. Regularly reassess your priorities, adapt to changing circumstances, and continuously refine your approach to ensure you remain focused on the tasks that drive your small business forward.

Cultivate a Positive Mindset

Cultivating a positive mindset is crucial for small business owners as they navigate the challenges and opportunities that come their way. The power of positive thinking cannot be overstated – it can shape your perspective, influence your decision-making, and ultimately determine the success of your venture.

Reframing challenges as opportunities is a powerful mindset shift that can unlock new possibilities. Instead of viewing obstacles as insurmountable barriers, embrace them as opportunities for growth, learning, and innovation. Every setback or failure holds valuable lessons that can strengthen your resilience and inform your future strategies.

Maintaining a growth mindset is also essential for long-term success. A growth mindset is the belief that your abilities and intelligence can be developed through dedication and hard work. This mindset fosters a willingness to learn, adapt, and continuously improve. It empowers you to embrace challenges, seek feedback, and view failures as stepping stones towards mastery.

By cultivating a positive mindset, you equip yourself with the mental fortitude to navigate the ups and downs of entrepreneurship. Positive thinking can boost your motivation, increase your problem-solving abilities, and help you attract and inspire others. It creates a ripple effect that extends beyond your personal well-being and contributes to the overall success of your small business.

Embrace Flexibility and Adaptability

As a small business owner, the ability to adapt and pivot quickly is essential for success. The business landscape is constantly evolving, and unexpected challenges or opportunities can arise at any moment. Embracing flexibility and adaptability allows you to navigate these changes with ease, minimizing disruptions and maximizing potential gains.

One key strategy is to cultivate an agile mindset. Be open to new ideas, approaches, and pivots that may diverge from your original plan. Regularly assess your business strategies, products, or services, and be willing to make adjustments based on market demands, customer feedback, or industry trends. This proactive approach can help you stay ahead of the curve and seize emerging opportunities.

Additionally, foster a culture of continuous improvement within your organization. Encourage your team to identify areas for optimization, streamlining processes, or implementing new technologies that can enhance efficiency and productivity. Regularly review and refine your operations to ensure they align with your evolving goals and the ever-changing business landscape.

Effective communication is also crucial when navigating change. Keep an open dialogue with your team, customers, and stakeholders. Clearly communicate any pivots or adjustments, addressing potential concerns and ensuring a smooth transition. Seek feedback and input from those impacted, as their perspectives can provide valuable insights and help refine your approach.

Finally, maintain a contingency plan for unexpected events or disruptions. Identify potential risks and develop strategies to mitigate their impact. This could include diversifying your product or service offerings, exploring alternative supply chains, or implementing remote work capabilities. By being proactive and prepared, you can minimize the disruptions caused by unforeseen circumstances and maintain business continuity.

Embracing flexibility and adaptability is not just a strategy; it's a mindset that empowers small businesses to thrive in an ever-changing environment. By remaining open, agile, and responsive, you can turn challenges into opportunities and position your business for long-term success.

Foster a Supportive Network

Building a supportive network of mentors, peers, and advisors is crucial for small business success. These connections can provide invaluable guidance, accountability, and motivation, helping you navigate the challenges and opportunities that come with running a business.

Mentors, who have been through similar experiences, can offer wisdom and advice based on their own successes and failures. They can serve as sounding boards for your ideas, provide objective feedback, and help you avoid common pitfalls. Seek out mentors who have achieved what you aspire to, and be open to learning from their experiences.

Peers in similar industries or at similar stages of business growth can be a valuable source of support and camaraderie. They understand the unique challenges you face and can share best practices, resources, and strategies. Joining industry associations, attending networking events, or participating in online communities can help you connect with like-minded entrepreneurs.

Advisors, such as accountants, lawyers, or business consultants, can provide specialized expertise in areas where you may lack knowledge or experience. They can help you navigate complex legal or financial matters, develop effective strategies, and ensure compliance with regulations.

Building a supportive network takes time and effort, but the benefits are invaluable. These connections can provide encouragement during difficult times, celebrate your successes, and offer fresh perspectives that can help you overcome obstacles and grow your business.

Continuous Learning and Professional Development

As a small business owner, embracing a growth mindset and committing to continuous learning is crucial for success. The business landscape is ever-evolving, and staying ahead of the curve requires a willingness to expand your knowledge and adapt to new trends and best practices.

Seek out professional development opportunities that align with your industry and business goals. Attend workshops, seminars, or conferences to gain valuable insights from experts and network with like-minded professionals. Explore online courses, webinars, or industry publications to stay informed about the latest developments and strategies.

Encourage your employees to engage in professional development as well. Invest in their growth by offering training programs, mentorship opportunities, or tuition reimbursement for relevant courses. A skilled and knowledgeable team can significantly contribute to your business's success.

Additionally, stay connected with industry associations, local business organizations, or online communities. These platforms can provide valuable resources, networking opportunities, and a supportive environment for sharing ideas and best practices.

Continuously learning and staying up-to-date with industry trends and best practices will not only enhance your business acumen but also foster innovation and adaptability. Embrace a mindset of lifelong learning, and your small business will be better equipped to navigate challenges, seize opportunities, and achieve long-term success.

Self-Care and Work-Life Balance

As a small business owner, it's easy to get caught up in the whirlwind of daily tasks and responsibilities, often sacrificing self-care and work-life balance. However, neglecting these crucial aspects can lead to burnout, decreased productivity, and a negative impact on your overall well-being. Maintaining a healthy lifestyle, taking regular breaks, and achieving a harmonious work-life balance is essential for long-term success.

Self-care encompasses various practices that nurture your physical, mental, and emotional health. Prioritizing a balanced diet, regular exercise, and adequate sleep can provide you with the energy and focus needed to tackle the demands of running a small business. Additionally, engaging in stress-relieving activities, such as meditation, yoga, or pursuing a hobby, can help you unwind and recharge.

Work-life balance is equally important, as it allows you to devote time and attention to your personal life, relationships, and interests outside of work. Striking the right balance can be challenging, but it's crucial for preventing burnout and maintaining a sense of fulfillment. Set boundaries, learn to delegate tasks, and make time for activities that bring you joy and relaxation.

Remember, taking care of yourself is not a luxury; it's a necessity for sustaining your small business's growth and success. By prioritizing self-care and work-life balance, you'll not only enhance your overall well-being but also cultivate the energy, focus, and resilience needed to overcome challenges and seize opportunities.

Celebrate Small Wins and Milestones

As a small business owner, it's easy to get caught up in the daily grind and overlook the small victories that pave the way for larger successes. However, celebrating small wins and milestones is crucial for maintaining motivation, building momentum, and fostering a positive mindset.

Small wins could be anything from landing a new client, receiving positive feedback from a customer, or streamlining a process that saves time and resources. These achievements, no matter how seemingly insignificant, deserve recognition and celebration. By acknowledging these milestones, you reinforce the progress you've made and remind yourself of the hard work and dedication that went into achieving them.

Celebrating small wins can take many forms, such as treating yourself to a favorite meal, taking a well-deserved break, or sharing the news with your team or support network. These small celebrations not only provide a sense of accomplishment but also serve as a source of motivation to continue pushing forward.

Moreover, recognizing small wins can help build confidence and resilience, which are essential qualities for navigating the challenges and setbacks that are inevitable in the world of small business. When you hit a roadblock or face a setback, reflecting on your past successes can provide the encouragement and perspective needed to persevere.

Remember, success is not a destination but a journey filled with countless small victories. By celebrating these milestones, you not only acknowledge your hard work but also fuel the momentum needed to continue growing and thriving as a small business owner.

Embracing a Fresh Start Every Day

The journey of a small business owner is a rollercoaster of triumphs and challenges, and embracing a fresh start every day is crucial for sustained success. By adopting this mindset, you cultivate resilience, adaptability, and a renewed sense of purpose, allowing you to tackle each day with vigor and determination.

Every morning presents an opportunity to leave yesterday's setbacks behind and focus on the present moment. Reflect on the lessons learned, but don't dwell on past failures. Instead, channel that energy into setting clear goals and priorities for the day ahead, aligning your actions with your long-term vision.

Embracing a fresh start also means approaching each day with a positive and growth-oriented mindset. Celebrate your achievements, no matter how small, and use them as fuel to propel you forward. Surround yourself with a supportive network of mentors, peers, and loved ones who can provide encouragement and valuable insights during challenging times.

Continuous learning and professional development are essential components of this mindset. Stay curious, seek out new knowledge, and explore innovative strategies to keep your business relevant and competitive. Embrace change as an opportunity for growth, and be willing to pivot when necessary.

Remember, success is a journey, not a destination. By embracing a fresh start every day, you equip yourself with the tools to navigate the ever-changing landscape of entrepreneurship. Each morning presents a blank canvas, ready for you to paint your vision of success, one brushstroke at a time.

Setting SMART Business Goals: A Simple Guide for Success in the New Year

The end of a year is a great time to reflect on the past twelve months and set goals for the upcoming year. For business owners, setting goals that you can achieve is a critical part of keeping your organization on track and achieving success in the long term. In this blog post, we will go through the steps you can take to plan your business goals for the new year.

Reflect on the Past Year:

Before you start setting new goals for your business, take some time to look back on the past year. What were your accomplishments? What goals did you not meet? What worked well, and what didn't? This reflection will help you to assess where your business stands and what areas need improvement. It can also help you identify any roadblocks or challenges you encountered in the previous year so you can work to address them moving forward.

Some examples of things you might reflect on include:

Sales: Did your business meet its sales targets for the year? If not, what contributed to that miss?

Customer satisfaction: How satisfied were your customers with your products or services? Were there any common complaints or issues that arose throughout the year?

Employee satisfaction: Were your employees happy with their jobs? Did you see high turnover rates or low engagement from your team?

Market trends: Were there any significant changes or developments in your industry? Did your business adapt to these changes or fall behind?

By looking back at these and other vital factors, you can get a sense of what you should focus on in the upcoming year.

Set SMART Goals:

Once you've reflected on the past year, it's time to set new goals for your business. When setting these goals, it's essential to ensure they are SMART: Specific, Measurable, Achievable, Relevant, and Time-Bound.

Specific: Your goals should be clearly defined and precise. Avoid vague phrases like "increase sales" or "grow the business." Instead, be clear about what you want to achieve, such as "increase sales by 10% in Q2."

Measurable: Your goals should be quantifiable so you can track your progress and assess whether you've achieved them. For example, "increase social media followers by 1000" is more measurable than "improve our social media presence."

Achievable: Be realistic about what you can achieve. While it's great to set ambitious goals, they should still be attainable, given your resources and constraints.

Relevant: Your goals should align with your overall business strategy and be pertinent to your industry and customers. If you're a software company, for example, "develop a new mobile app" might be more relevant than "create a line of physical products."

Time-Bound: Set a deadline for achieving your goals, whether that's by month, quarter, or year-end. This will help you to stay accountable and focused on achieving the goal within a specific timeframe.

Some examples of SMART goals for businesses might include:

Increase revenue by 15% in the upcoming fiscal year

Launch a new product line in Q2

Cut operating expenses by 10% by the end of the year

Improve customer satisfaction ratings by 20 by the end of Q3

Once you've set SMART goals, make sure everyone on your team is clear about what they are and what specific actions are needed to achieve them.

Prioritize Your Goals:

Being realistic about what can be accomplished in a given timeframe is important. Some goals may be more urgent or important than others, so you must prioritize them effectively. You might use a grid or chart to help you visualize which goals are high or low priority, or a ranking system where goals are assigned a number or letter (e.g. A/B/C, 1/2/3, etc.).

When prioritizing your goals, consider the following:

Alignment with overall strategy: Are your goals aligned with your business's overall strategy and mission?

Impact on business: Which goals will have the greatest impact on your business's success?

Resource availability: What resources (time, money, team members) do you have available to dedicate to each goal?

By prioritizing your goals, you'll ensure that your team's efforts and resources are being directed towards the most important objectives.

Break Down Goals Into Manageable Tasks:

Once you have established your overall goals and priorities, it's important to break them down into smaller, more manageable tasks. This process can help you identify the steps needed to achieve each goal and can make the goals feel more achievable and less daunting.

For example, if one of your goals is to "increase website traffic by 25%," some of the manageable tasks involved might be:

Conduct keyword research and optimize website copy accordingly

Develop a content marketing plan and calendar

Increase social media presence and engagement

By breaking down your goals into tasks, you'll also be able to allocate these tasks to specific team members or departments, so everyone knows what they need to work on.

Involve Your Team:

Goals don't just come from the top down - involving your team in the goal-setting process is also important. By asking for input and ideas, you'll help your team feel more invested in the success of the business and you may also uncover opportunities for innovation and growth that you otherwise wouldn't have thought of.

Here are some ways you might involve your team in setting business goals:

Hold a group brainstorming session to generate ideas and goals

Ask team members to suggest areas where the business could improve

Provide team members with a list of proposed goals and ask for their feedback and input

By involving your team, you'll make sure that everyone is on the same page and feels motivated to work towards the goals.

Review and Revise Regularly:

Lastly, it's important to stay flexible and adaptable as you work towards your goals. Your business environment and circumstances might change throughout the year, and adjusting your goals and plans is important.

Make sure to regularly review your progress towards your goals and assess whether you need to make any changes. Do this on a weekly, monthly, or quarterly basis, depending on the scale and length of your goals.

If you find that you're not on track to reach a goal or that the goal is no longer a priority, don't be afraid to revise it or even scrap it altogether. It's better to be agile and adapt to change than to be rigid and stick to a plan that's no longer working.

Conclusion:

Setting business goals for the new year is critical to the success of any organization. By reflecting on the past year, setting SMART goals that align with your business strategy, prioritizing effectively, breaking down goals into manageable tasks, involving your team, and regularly reviewing and revising, you'll be well on your way to achieving success in the upcoming year.

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3 Simple Steps To Crush It In The New Year

No matter where or when you were born, we all entered this world in the same way, naked and uneducated. Each of us had a unique childhood, and through childhood, most of us were under the guidance of another human being. Growing up, those around us influence our thoughts and beliefs.

Most of us did not get a choice of who we wanted to become due to rearing by a caretaker, influencer, demographics, geographics, or activities that went on around us. Many blame current problems on past situations. 

Well, that was the past, and this is the present. Now, you are responsible for you. No one is keeping you from achieving your wildest dreams, but you. Now is when you strip yourself from your past. You are not what you were born into; you are not under guidance anymore. You make choices every day that are impacting your future. Most of us enjoy our independence, but we still need direction and some accountability. It is ironic how we all came into this world the same, yet when we leave this world, our achievements, self-worth, and sense of accomplishment will differ vastly. Are you going to leave this world crushing it, or not?

Here are three simple steps to help you crush it in the New Year so that you can live to your fullest potential.

Get Serious

Life is a serious business. We only get one shot.

When working with individuals in their golden years, I often hear the common phrase, I wish. I wish I would have done this; I wish I would have done that. This reflection is a reflection of regret. Regrets that they did not fulfill their passions.

Each day that passes, all of us are getting another day closer to our golden years. We will not physically be able to do the things that we can do today. Like most, we will have a lot of time on our hands to reflect. 

When we get to that stage in life, we will be reflecting in one of two ways. One, what a beautiful life I've lived. Everything I wanted to do, I did. I cannot imagine changing anything.

Or, two, a regret. I wish I would have started this or done that. I wish I would have gone here or seen this. I wish I would have been kinder to my spouse so that he/she would not have left me, because it sure is lonely living these last years on earth alone.

We have a short amount of time on this earth. The moment we are born, we begin to die. Get serious about today because tomorrow will be here before you know it.

Make A Plan, With A Strong Why

A critical part of this process is also figuring out a reason to carry out the plan and figuring out why you are going to stick to the idea. Bypassing this step is the number one reason why most people fail to accomplish their goals. New Year's resolutions are a prime example of failed accomplishments.

Only 8% of people are ever successful at achieving their New Year's resolutions. That is less than 1 out of every 10 people. The reason? There is not a strong enough "why" to fulfill these goals.

The number one New Year's resolution year in and year out is to lose weight. Now, if less than one out of every ten people ever achieve their resolution, how high do you think this percentage would rise if we added a strong enough why? What if your doctor had a crystal ball and told you today that if you do not lose 30 pounds that you will die of a cardiac arrest in 90 days? And that you would never see the children or spouse that you love so dearly ever again. Think the percentage of achievement and the drive would increase?

The "why" is like the main ingredient to a recipe. If you do not have the main component of a recipe, your odds of achieving a fantastic edible meal are very slim. You can have all the ingredients of a recipe to make mouthwatering ribs. But if you do not have the ribs, then you are not going to have ribs for dinner.

Before making a goal or plan, you must figure out a strong "why." This plan of action is critical for you to discover, or you will never have the determination to carry out the hard work to achieve your goals.

Take Action

The late Jim Rhone, a personal development speaker, describes success like this, "Success is nothing more than a few simple disciplines (actions), practiced every day."

That sounds simple, right? Easy to say, easy to understand, right? Most successful people say the only thing that separates them from others is that they took action. Everyone knows what to do, but most don't do it. You have to take action in your life today that will impact your tomorrow. Think about where you would be in a year if you took steps every day and build on them each week or month. Start small or start big, just start.

Actions take time. The more you repeat an action, the more natural it becomes. It is an ongoing process. Actions require repeated efforts until they become habits. And with the right habits, success follows.

The ability to drive a car is a perfect example. Most people were nervous about learning to drive for the first time. Yet, in no time at all, it becomes habitual. So routine that most everyone I know has driven past an exit or a turn they usually take and not realize it until later. We get set on autopilot and are so focused on other things that we just drive, and before we know it, end up on an old route or at an old job site.  

Changing or taking action takes time to become habitual. 

Closing

Life is a serious business! Each week passes faster than the last. 

Make a plan with a strong enough reason "why" you need to achieve this goal.

Take action! Make my mantra your mantra, "Do today what others won't. So tomorrow you can do what others can't."

You can do this!

#1 Reason Your New Year’s Resolution Does Not Work!

For most, somewhere in the middle of December, something triggers anticipation. The anticipation of counting down to the new year. The anticipation of counting down to a new you.

The count down, the anticipation, and the determination that, this time, I'm going to do it. This time, I'm going to conquer my New Year's resolution. 

Kudos and high fives to everyone that never gives up trying. That is awesome and important! But it is also essential to realize why so many people fail time and time again. Some statistics show that only 8% of people ever achieve their goals. That is less than one out of every ten people.

Why is that? Hint: part of the question is part of the answer. Do tell, you say? Let's go.

The number one New Year's resolution, year in and year out, is to lose weight. And, for a good reason. No matter how much or how little, most everyone I know could lose an inch or so after the holidays. Of course, I'm not judging. I am often in the same boat.

So, for that reason, let's focus on weight loss as an example.

Of course, there is an abundance of reasons why most of us would fail before we even began to see substantial results. They vary from: it's too much work, the results are not coming fast enough, self-doubt, lack of a plan, lack of motivation, no social support, and on and on and on.

But, for those that are determined to succeed this time, there is one critical component to be considered when planning out your New Year's resolution to succeed.

Realizing the success rate of goals is only 8%, how high do you think the success rate to lose weight would increase if you went to the doctor today and he said, "If you do not lose 30 pounds in 9 weeks, you will die of cardiac arrest, kidney failure, or diabetes." If you knew you would not see your loved ones ever again or would not be there for your children when they graduate or get married, would the fact that you would not be around when your family needs you most be a motivator to change your lifestyle? Do you think the percentage of New Year's resolution achievements would go up?

I don't know about you, but the possibility of imminent danger usually gets my attention loud and clear. Realizing that my lack of effort may cause me not to be around for my family when they need me most, gets my attention. And most people feel the same way.

So, why do we fail so often? Actually, because "why" is the answer. The lack of a "why" to be specific. 

For everyday purposes, we are going to refer to your "why" as the main ingredient to your favorite recipe. You cannot successfully prepare an edible meal if you do not have the first part. If you are attempting to smoke chicken or ribs, you can vary the measurements of the rub, spices, coal, and wood for smoking. But, if you do not have the chicken or ribs, aka - the "main ingredient," you will not have chicken or ribs that day.

You have to have a strong enough "why" or you will not accomplish your goals. If your "why" is strong enough, you will find a way to achieve your goals. You will do what it takes and make fewer excuses. You are always busy, but if you have time to remember the main ingredient every day, you can meet your goals!

This year, start with a strong "why" behind your goals and build a successful plan from there. You can do this!