Setting SMART Business Goals: A Simple Guide for Success in the New Year

The end of a year is a great time to reflect on the past twelve months and set goals for the upcoming year. For business owners, setting goals that you can achieve is a critical part of keeping your organization on track and achieving success in the long term. In this blog post, we will go through the steps you can take to plan your business goals for the new year.

Reflect on the Past Year:

Before you start setting new goals for your business, take some time to look back on the past year. What were your accomplishments? What goals did you not meet? What worked well, and what didn't? This reflection will help you to assess where your business stands and what areas need improvement. It can also help you identify any roadblocks or challenges you encountered in the previous year so you can work to address them moving forward.

Some examples of things you might reflect on include:

Sales: Did your business meet its sales targets for the year? If not, what contributed to that miss?

Customer satisfaction: How satisfied were your customers with your products or services? Were there any common complaints or issues that arose throughout the year?

Employee satisfaction: Were your employees happy with their jobs? Did you see high turnover rates or low engagement from your team?

Market trends: Were there any significant changes or developments in your industry? Did your business adapt to these changes or fall behind?

By looking back at these and other vital factors, you can get a sense of what you should focus on in the upcoming year.

Set SMART Goals:

Once you've reflected on the past year, it's time to set new goals for your business. When setting these goals, it's essential to ensure they are SMART: Specific, Measurable, Achievable, Relevant, and Time-Bound.

Specific: Your goals should be clearly defined and precise. Avoid vague phrases like "increase sales" or "grow the business." Instead, be clear about what you want to achieve, such as "increase sales by 10% in Q2."

Measurable: Your goals should be quantifiable so you can track your progress and assess whether you've achieved them. For example, "increase social media followers by 1000" is more measurable than "improve our social media presence."

Achievable: Be realistic about what you can achieve. While it's great to set ambitious goals, they should still be attainable, given your resources and constraints.

Relevant: Your goals should align with your overall business strategy and be pertinent to your industry and customers. If you're a software company, for example, "develop a new mobile app" might be more relevant than "create a line of physical products."

Time-Bound: Set a deadline for achieving your goals, whether that's by month, quarter, or year-end. This will help you to stay accountable and focused on achieving the goal within a specific timeframe.

Some examples of SMART goals for businesses might include:

Increase revenue by 15% in the upcoming fiscal year

Launch a new product line in Q2

Cut operating expenses by 10% by the end of the year

Improve customer satisfaction ratings by 20 by the end of Q3

Once you've set SMART goals, make sure everyone on your team is clear about what they are and what specific actions are needed to achieve them.

Prioritize Your Goals:

Being realistic about what can be accomplished in a given timeframe is important. Some goals may be more urgent or important than others, so you must prioritize them effectively. You might use a grid or chart to help you visualize which goals are high or low priority, or a ranking system where goals are assigned a number or letter (e.g. A/B/C, 1/2/3, etc.).

When prioritizing your goals, consider the following:

Alignment with overall strategy: Are your goals aligned with your business's overall strategy and mission?

Impact on business: Which goals will have the greatest impact on your business's success?

Resource availability: What resources (time, money, team members) do you have available to dedicate to each goal?

By prioritizing your goals, you'll ensure that your team's efforts and resources are being directed towards the most important objectives.

Break Down Goals Into Manageable Tasks:

Once you have established your overall goals and priorities, it's important to break them down into smaller, more manageable tasks. This process can help you identify the steps needed to achieve each goal and can make the goals feel more achievable and less daunting.

For example, if one of your goals is to "increase website traffic by 25%," some of the manageable tasks involved might be:

Conduct keyword research and optimize website copy accordingly

Develop a content marketing plan and calendar

Increase social media presence and engagement

By breaking down your goals into tasks, you'll also be able to allocate these tasks to specific team members or departments, so everyone knows what they need to work on.

Involve Your Team:

Goals don't just come from the top down - involving your team in the goal-setting process is also important. By asking for input and ideas, you'll help your team feel more invested in the success of the business and you may also uncover opportunities for innovation and growth that you otherwise wouldn't have thought of.

Here are some ways you might involve your team in setting business goals:

Hold a group brainstorming session to generate ideas and goals

Ask team members to suggest areas where the business could improve

Provide team members with a list of proposed goals and ask for their feedback and input

By involving your team, you'll make sure that everyone is on the same page and feels motivated to work towards the goals.

Review and Revise Regularly:

Lastly, it's important to stay flexible and adaptable as you work towards your goals. Your business environment and circumstances might change throughout the year, and adjusting your goals and plans is important.

Make sure to regularly review your progress towards your goals and assess whether you need to make any changes. Do this on a weekly, monthly, or quarterly basis, depending on the scale and length of your goals.

If you find that you're not on track to reach a goal or that the goal is no longer a priority, don't be afraid to revise it or even scrap it altogether. It's better to be agile and adapt to change than to be rigid and stick to a plan that's no longer working.

Conclusion:

Setting business goals for the new year is critical to the success of any organization. By reflecting on the past year, setting SMART goals that align with your business strategy, prioritizing effectively, breaking down goals into manageable tasks, involving your team, and regularly reviewing and revising, you'll be well on your way to achieving success in the upcoming year.

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Why Understanding Your Core Values Is A Game-Changer In Business And Life

Have you ever been hesitant to make a decision because something doesn't feel right?

Have you ever made a decision and then immediately regretted it because you feel uncomfortable? 

Have you ever made a decision that you feel good about, but your partner or friend feels uneasy about it? 

The reason for those uneasy feelings? It's typically your gut feeling telling you something does not align with your guiding principles.

Your guiding principles are also why you might feel good about a situation, and those around you may not feel the same. Your guiding principles do not align.

So what are your guiding principles? Guiding principles are your core values.

Core values are defined as: a person's principles or standards of behavior; one's judgment of what is important in life. 

(Value definition provided by Google. Google’s English dictionary is provided by Oxford Languages.)

Your values are emotional driving blocks that lead you to build a better life. Understanding your core values can be a game-changer for your success in business and life. 

Here are a few areas in business and life that you can benefit from by understanding your top three core values. Following is a values assessment where you can quickly discover your top three core values.

CORE VALUES DRIVE YOUR SUCCESS

With the hustle and bustle in business and life, it is easy to lose sight of your initial objectives.

Often we forget to spend time on the things that matter most. 

Understanding your core values assist you in defining what is important to you and what areas of business and life you need to be focused on. 

We succeed when we keep a clear eye upon the prize.

For example, if one of your core values is personal freedom: your overall goal should be to know when to say yes or when to say no to opportunities that may cut into your schedule of commitments that affect your objectives.

When you understand your core values, you will pause and ask yourself if this will be the best use of your time to contribute to your success.

CORE VALUES HELP YOU MAKE BETTER DECISIONS

When you are the boss of your time, you can take the day off and go play golf whenever you want! You can revel in your success and take a break anytime.

But, is this the best use of your time?

By understanding your core values, you are better equipped to hold yourself accountable for what matters most. You will find that accountability is an excellent motivator for getting things done, make better decisions, and stay true to your objectives. 

It also helps you judge your actions clearly and honestly. Regular, honest self-assessment can propel you towards more productivity in achieving the goals you want to achieve. 

CORE VALUES AFFECT RELATIONSHIPS

If things of value to you do not match in a relationship or with a business partner, then the best thing to do is move on, or it will most likely fail down the road if there is not a compromise. 

Some things can be worked out and agreed upon, and other things cannot. 

For example, if you are in a personal relationship and are adamant about wanting children and your other half does not at all, then it is best to break it off and continue seeking a partner that does. 

If you were to go ahead and take the plunge with these values misaligned, then your relationship will more than likely come to an end at some point. 

People can change in some areas, but individual values don't. It's just in our DNA.

In business, an example is that you are in a business partnership. You are committed to working "on" the business and not "in" the business, and your partner feels otherwise. It is best not to enter into the business partnership or find a way to end your current partnership amicably. 

If values are not aligned in relationships, there will always be confrontations like who wants this or that, or who works more or less here and there. This will result in communication breakdowns, eventually causing uncomfortable tension in the future.

DISCOVER YOUR TOP THREE CORE VALUES NOW

After years of study, Michael D Morrison Enterprises has created a "Values Assessment" exercise. This exercise will assist you in discovering your core values in a matter of minutes, allowing you to make quicker decisions that drive your success in business and life.

Get your FREE "Values Assessment" by emailing michael@michaeldmorrison.com and putting "Values Assessment" in the subject line.

Are you ready to achieve success quicker by discovering your core values? Book a discovery call with Michael Morrison today.

How To Set Goals That You're Actually Going To Achieve

If you've ever set a goal in January only to fizzle out by February or March, you know that achieving goals is harder than it sounds. In fact, 80% of people fail to keep their new year's resolutions. 

But don't throw in the towel just yet. In this article, you will learn how to set goals that work. You'll understand the difference between the way you set goals in the past and the better way to do it moving forward.

Read on! 

Take a Good Long Look at Your Life

The best way to succeed in reaching your goals is to start by taking stock.

You need to evaluate where you are in life. Look at each area in your life: relationships, finances, career, health, wellness, creativity, and so on.

Be completely honest with yourself. It might help to do an assessment or write down how satisfied you are in each area on a scale of 1 to 10.

Then look over your findings. What areas need improvements? What parts of your life are you unsatisfied with?

Answering these questions will help you start from where you really are. Then, you are more like to make goals that are attainable and realistic because you aren't under delusions that will cause you to fail.

Once you have goals in place, you will be on your way to moving towards a life you love in every aspect. 

Imagine the Best Case Scenario 

Taking stock of your life can be shocking and discouraging. But don't worry. The next thing you will do is imagine an overarching vision for how you want your life to be.

Setting goals without having a clear idea of what you want your life to look like afterward makes you less likely to succeed. By cementing that vision in your mind, you know exactly what you're working towards.

Let's look at some examples. Some people set goals like go to the gym three times a week or lose 40 pounds. But that doesn't motivate you because you don't have a vision for what life will be like once you reach that goal.

Instead, imagine a life where you run a 10K race every 6 months and go for long hikes with your dog each week. Imagine that each Saturday you join other rowing enthusiasts on the lake and practice for a rowing competition.

That vision can do a lot to carry you as you force yourself to the gym three times a week. 

Consider the key areas of your life—health, relationships, finance, career, personal/ spiritual development. Then write down your vision for each category.

Put everything down! This is the time to dream big! 

Set SMART Goals

You've probably heard of SMART goals before. This acronym stands for “specific, measurable, achievable, realistic, and time-based.”

Non-smart goals are little more than wishes. "I want to lose 15 pounds or I want to earn six figures" don't tell you how you will do it or when.

Instead, a smart goal would be, I want to lose one pound a week by eating clean and exercising every day so that I can lose 15 pounds by Christmas.

A big part of how to set goals and achieve them is to break large goals into smaller pieces. When you do this, the goal is still clear yet it is also within reach. 

One pound a week feels much more manageable than 15.

Also, achieving the smaller (in this case weekly) goals gives you a confidence boost. Then you feel motivated to push forward to the next step.

If your goal is large, see if you can break it down to quarterly goals. Let's say that you want to get a better job that pays X amount by next year. 

Break that goal into quarterly items you can do. On that list might be updating your resume, taking training courses to refresh your skillset. 

Then the second quarter might include interview prep skills and practice interviews. The third and fourth quarter might include applying to jobs and expanding your network.

Once you have your quarterly goals mapped out. Break those down into weekly goals. If you want to apply to 50 jobs a quarter, you can break that down to 12 a week.

Set Goals in Writing

This is crucial when you want to learn how to set goals.

Just the act of writing down a goal makes it real and tangible. It also matters how you write it. 

Avoid phrases like "I will try to..." Instead, choose powerful action words like "I will..."

Put that written goal where you can see it multiple times a day. Perhaps on your bathroom mirror, or on your computer screen, or on the fridge. 

Plan Your Behavior 

Research shows that you are two or three times more likely to stick to a goal if you have a specific plan for when, where, and how you will do the behavior you want.

This ties in closely to setting SMART goals. In one study, researchers asked people to fill in this sentence: “During the next week, I will partake in at least 20 minutes of vigorous exercise on [DAY] at [TIME OF DAY] at/in [PLACE].”

What they found is that those who completed that sentence were up to three times more likely to do the exercise compared to those who set a goal but didn't make specific plans.

In psychology, these plans are called  “implementation intentions.” They outline when, where, and how you intend to implement a certain action.

You can use this technique for everything you want to change in your life. From improving your grades to being able to quit smoking.

Habit Stacking 

Another way to learn how to set goals in life is to pair your new habit with something you already do. This is called habit stacking. All you have to do is decide that you will do your new habit before or after an existing daily habit.

For example: After I pour my morning cup of coffee, I will meditate for five minutes using my meditation app.

If you are on the hunt for a better job, your habit stacking might look like this. After I come back from my lunch break, I will send out one email to someone in my network.

This is really an easy way to get into the routine of your chosen goal. If you are someone who easily forgets things, this is a great tool for you.

Also, if you are a creature of habit, you will find this technique makes it easy to start changing the way you live your life.

Habits are the little know secret for success. Fine-tune yours and watch your life change.

Align Your Goals With Your Values

This step often naturally happens after you write down your vision for each area of your life. Yet, it's worth explaining it fully.

If you set a goal that doesn't align with your core values, it will be an uphill battle each step of the way. Some people can push past that resistance and accomplish it, but many of us can't.

Also, you may not realize that this is the reason why you find it almost impossible.

Ask yourself if your goals fit into the values that you hold close. Goals that you set because you think you should won't motivate you.

It is vital that your goals line up with who you are and especially who you want to be. Perhaps you want to be a great leader because of the powerful effect leaders have had on your life. 

Remember, goal setting is so personal. Goals aren't just something that can be borrowed or passed around from friends and family members.

You have to set goals that work for you.  

Make Sure You Have a Floor

Most people when setting goals are very clear about what they want to accomplish.

But what about when you have a terrible cold or a migraine? What about the days when your kids are acting out and so you have a bad sleep? What happens when you are on a family road trip or on a business trip?

Real life happens. It's not always easy to reach the goal when life gets in the way.

But instead of feeling like a failure or giving up, there is a perfect solution.

When you set a goal, consider that your ceiling.

For example, go for a 5-mile run every day. Great, that's your ceiling. Now you need a floor. 

The floor is the bare minimum that you could do even if everything conspires against you such as in the examples above.

If your kids are sick and you are on vacation and you have a headache - what is possible and doable on that day? Probably you can't run 5 miles that day.

But can you speed walk around your block? Or can you lace up your running shoes and at least jog to the mailbox and back?

The floor will be different for everyone. But it is what you know you can do no matter what.

Then, try to get those 5 miles whenever possible. But on days when it just isn't possible, you do your floor. 

Having a floor means you didn't fail and you are still working towards your end goal.

How to Set Goals That Work 

There you have it! A detailed guide on how to set goals that work.

We hope that this article has given you the confidence to know that it is possible to achieve your goals. It is possible to change your life.

Now you know how.

Are you ready to explore what possibilities are out there for you? Book a discovery call with Michael Morrison today. 

3 Easy Steps To Eliminating A Bad Habit!

Have you ever wondered how or why you developed a habit? And how or why a practice became good or bad? Or how and why is it so difficult to break bad habits and so challenging to instill good habits?

Most of the time, bad habits are simply an outlet from stress or boredom. Nail biting, snacking, procrastinating, smoking, drinking, any of this hit home? Bad habits typically happen when our subconscious mind is relieved from a stressful situation or boredom and taken to a place of imaginary peace.

Good habits often take time and a massive amount of focus. This focus puts pressure on our brains, which have roughly over 100 billion nerve cells, trying to process and form over a trillion connections in response to the world. Understanding the trigger points is essential to understanding how to break bad habits.  

In 3 easy steps, let’s begin eliminating your bad habits one at a time.

Recognize That You Have A Bad Habit

First and foremost, we should recognize why habits, good or bad, even form. Habits form because our brain, although powerful, cannot handle the trillions of synapses that are processed. Synapses are transmitters processing every bit of information we receive through smell, hearing, touching, and tasting. So, our brain helps us out by conditioning or training our response to repeated information by forming repeated behaviors.

Not all habits are bad. Patterns are only harmful when they create a negative response from our behavior. Negative patterns take on many forms, such as poor health, consistent tardiness, broken relationships, and an escalated form of depression.

It would be best if you first recognized the difference between your habits, as to whether they are good or bad, then making a list of your top 3 bad habits and prioritize them in numerical order. List the bad practice that is affecting you the most negatively, first.

The first step in eliminating or changing a bad habit is simply recognition. Recognizing that we have a terrible habit and that we want to remove it will help us diagnose the root of the problem.

Diagnose The Root Of The Problem

Numerous studies report that it takes anywhere from 18 to 300 plus days to rewire the brain to eliminate bad habits. The number of times or days to rewire the brain is only relevant to the individual with the bad habit. 

If you are trying to quit smoking and no one else in your household smokes, then the temptation to light up every day will be very minimal than to someone that lives with a smoker who is not ready to give it up. Eliminating bad habits is not based on some given days, but is based on each individual’s surroundings and circumstances.

There is typically a trigger or a pattern that leads to a bad habit. A responsive action began due to boredom or stress, and our subconscious mind recognized a negative/non-difficult response to repeat. Identifying the root of the problem, the trigger if you will, should be the primary focus and not the number of days it takes to kick a bad habit. 

The second step to eliminating a bad habit is to keep a log of every time you carry out the bad habit and write down what triggered your action. Recognize the trigger. 

Replace The Root Of The Problem With A Positive Behavior

Before successfully rewiring our brain to eliminate a bad habit, we must first recognize the bad habit and diagnose the root of the problem or the event that triggers our negative behavior. If the bad habit is distractions that keep you from a productive lifestyle, then turn off all electronic devices while focusing on completing a project. If the bad habit is mindlessly surfing the internet, leaving you with feelings of depression, always have a good book at your side focused on self-improvement. If the bad habit is overeating, buy food that is high in protein like boiled eggs or avocados so that it fills you up faster.

To eliminate bad habits, we must replace the bad habit with a positive behavior that will soon override the repeated pattern over some time.

Closing

Many experts have found that it can take as little as 18 days or as many as 200 to eliminate bad habits. There is no magic answer; it is based solely on the ease and convenience of what we are trying to accomplish.

Bad habits are easy to form; it takes our mind away to another place. Good habits are difficult to create because our minds must be sharp and focused on establishing a pattern. To eliminate harmful practices, you must recognize, diagnose, and replace repeated behaviors with a strategic plan.

#1 Reason Your New Year’s Resolution Does Not Work!

For most, somewhere in the middle of December, something triggers anticipation. The anticipation of counting down to the new year. The anticipation of counting down to a new you.

The count down, the anticipation, and the determination that, this time, I'm going to do it. This time, I'm going to conquer my New Year's resolution. 

Kudos and high fives to everyone that never gives up trying. That is awesome and important! But it is also essential to realize why so many people fail time and time again. Some statistics show that only 8% of people ever achieve their goals. That is less than one out of every ten people.

Why is that? Hint: part of the question is part of the answer. Do tell, you say? Let's go.

The number one New Year's resolution, year in and year out, is to lose weight. And, for a good reason. No matter how much or how little, most everyone I know could lose an inch or so after the holidays. Of course, I'm not judging. I am often in the same boat.

So, for that reason, let's focus on weight loss as an example.

Of course, there is an abundance of reasons why most of us would fail before we even began to see substantial results. They vary from: it's too much work, the results are not coming fast enough, self-doubt, lack of a plan, lack of motivation, no social support, and on and on and on.

But, for those that are determined to succeed this time, there is one critical component to be considered when planning out your New Year's resolution to succeed.

Realizing the success rate of goals is only 8%, how high do you think the success rate to lose weight would increase if you went to the doctor today and he said, "If you do not lose 30 pounds in 9 weeks, you will die of cardiac arrest, kidney failure, or diabetes." If you knew you would not see your loved ones ever again or would not be there for your children when they graduate or get married, would the fact that you would not be around when your family needs you most be a motivator to change your lifestyle? Do you think the percentage of New Year's resolution achievements would go up?

I don't know about you, but the possibility of imminent danger usually gets my attention loud and clear. Realizing that my lack of effort may cause me not to be around for my family when they need me most, gets my attention. And most people feel the same way.

So, why do we fail so often? Actually, because "why" is the answer. The lack of a "why" to be specific. 

For everyday purposes, we are going to refer to your "why" as the main ingredient to your favorite recipe. You cannot successfully prepare an edible meal if you do not have the first part. If you are attempting to smoke chicken or ribs, you can vary the measurements of the rub, spices, coal, and wood for smoking. But, if you do not have the chicken or ribs, aka - the "main ingredient," you will not have chicken or ribs that day.

You have to have a strong enough "why" or you will not accomplish your goals. If your "why" is strong enough, you will find a way to achieve your goals. You will do what it takes and make fewer excuses. You are always busy, but if you have time to remember the main ingredient every day, you can meet your goals!

This year, start with a strong "why" behind your goals and build a successful plan from there. You can do this!