Your Business Reputation Is On The Line! And It's Not With Your Client's!
Welcome to the Morrison Minute where we focus on personal development and business strategy. Today we're going to focus on the small business.
If you were to ask most business owners to prioritize employees, vendors, and clients, most business owners would say clients first. And, although clients bring in sales and they are important to the growth of the company, they're not your number one asset.
In my opinion, the employees are. Because if you don't have great employees, you don't have customers. They're not going to stick around.
But what's more important than that, is venders. Vendors can destroy your reputation. Customers are transactional. You provide a service; they pay the bill. You provide bad service; they provide a bad review. You refund the money and they move on.
Venders know your deepest darkest secrets! They know if you pay on time. They know their experience of when they deliver products to your business to resell, how they were treated when they went to the dock. They know just about every mmm… from one end of your building to the other. Let me give you an example of another way that vendors can destroy your reputation.
I had a prospective client that hired me for coaching services, and we were to meet once, once, a week for an hour. On the first visit, I drove 45 minutes from my office to meet there. I texted him and let him know that I was there. And right when we were supposed to begin, he texted me back saying, “I thought that was tomorrow.” Okay, my bad.
The next week I called him, actually, I emailed him a week in advance, confirmed. I called about three days before, confirmed. I get to the meeting place… I text him where I was located at and he never replied. I texted again, no reply. Phone call, no reply. This went on several times. and some of you may be asking, “why did you keep going back?” Well, we had a non-contractual, but a verbal agreement, that I were to provide services for a certain dollar amount. I wanted to hold up my end of the bargain. I'd already committed those hour blocks to that person.
And guess what? I now share that with other people in the industry of my experience with that person. Because I'm a vendor and if he treats me that way then he's just providing a facade to his clients or employees.
If you’re a business owner that would like a business coach that can think outside of the box, things like this, not your typical everyday situation, let's have coffee. And if you'd like more personal development skills and more business development strategies, sign up for more Morrison Minute. I'd love to see you again!